The Attention Shift

By Ed Abis, Jo Redfern and Lee Radbourne

Don’t fit the format. Fix it.

The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Ra

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FAQs about The Attention Shift:

How many episodes does The Attention Shift have?

The podcast currently has 6 episodes available.

The Attention Shift episodes:

September 03, 2025 CazéTV's World Cup Coup
In this episode of The Attention Shift, Ed, Jo, and Lee dissect CazéTV's stunning World Cup coup that sent shockwaves through sports media. A digital-first disruptor just outmanoeuvred broadcasting giants to secure FIFA's crown jewel in Brazil, streaming free on YouTube and smashing records with 6.15 million concurrent viewers. The team explores how ad-supported streaming could revolutionise sports monetisation and the heated debate: Is free access democratizing sports, or are we just trading cash payments for data and attention? Listen and let us know your take.
Hosted on Acast. See acast.com/privacy for more information.
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33min
August 20, 2025 The Sports Rights Hunger Games
In this episode of The Attention Shift, Ed, Jo, and Lee dissect the sports rights divide between mega-deal winners and DTC gamblers. We've seen the NFL break from the norm and strike a revolutionary equity deal with ESPN, at the same time as Ligue 1 pursues a risky streaming pivot after falling out with DAZN. The team dig into why premium properties still command billions while mid-tier leagues struggle with traditional deals. As control of distribution becomes as valuable as the rights themselves, can struggling leagues survive by owning their platforms? Listen and let us know your take.
Hosted on Acast. See acast.com/privacy for more information.
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35min
August 06, 2025 Is Women's Sport in CRISIS?
In this episode Lee, Jo and Ed break down the women's sports attendance paradox and what it means for long-term sustainability. The trio tackle questions like "Why are stadiums half-empty despite record TV numbers?" while exploring WSL's 10% attendance drop, Sky Sports' £60m expansion plans, and whether women's sports need their own identity separate from men's teams. With 76% of fans staying casual viewers and YouTube tripling WSL viewership, can the industry turn digital engagement into stadium sellouts?
Hosted on Acast. See acast.com/privacy for more information.
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33min
July 23, 2025 The Five Forces Reshaping Fandom
In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.

The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.

With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?
Hosted on Acast. See acast.com/privacy for more information.
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34min
July 10, 2025 Creators and The Club World Cup
DAZN’s $1B play for the FIFA Club World Cup isn’t just about broadcast rights—it’s about creators. With 100 digital stars tapped into a combined audience of 32 million, DAZN is betting big on creator-led content to drive engagement. Think docuseries like Through Ball and Chasing the Trophy, a creator house in Miami, and a global push that spans the U.S. to Spain.
But here’s the tension: are rights holders genuinely evolving, or just outsourcing their youth strategy to influencers? Is this the future of fandom, or a shortcut that risks missing the point?
In this episode of The Attention Shift, we get into it—how creators are reshaping the game, why legacy sports media is struggling to talk to Gen Z, and what success (or failure) really looks like when the creator economy meets billion-dollar sport.

This is The Attention Shift powered by Dizplai.
Hosted on Acast. See acast.com/privacy for more information.
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33min
July 10, 2025 Welcome To The Attention Shift
Don’t fit the format. Fix it.
The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom.
No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.
This is The Attention Shift powered by Dizplai.
Hosted on Acast. See acast.com/privacy for more information.
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6min

FAQs about The Attention Shift:

How many episodes does The Attention Shift have?

The podcast currently has 6 episodes available.