The Great Conversation

The Busseys are incredible agents of innovation and change within the mission and purpose of the Salvation Army, a 150+ year organization that once was described by Peter Drucker as the most innovative organization in the world. We get to experience the “why” and the “how” behind this innovation DNA in our conversation. 

Why should you be focused on creating a customer obsessed organization? How would you do it? And what would be the fruits of your efforts? We sit down with Blaine Millet, the author of a recent book  called “Stop Marketing”, to understand how to create a remarkable company based on a much different conversation with our customers, our culture, and our ecosystem of influencers.