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The Great Instagram Purge (ep 313)
Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more than chasing millions of ghost followers.
Laurier breaks down "The Great Instagram Purge of 2026," where mega-celebrities like Kylie Jenner, Cristiano Ronaldo, and Taylor Swift lost millions of followers in minutes. If the biggest names on earth don't own their audience, neither do you. We discuss how to diversify your channels, why "pitch-slapping" on LinkedIn ruins networking, and how modern creators like Jay Shetty and Lizzo are rewriting the rules of fan engagement.
Plus, NDUB announces his upcoming DIY Marketing Kit Cohort—a 6-week intensive designed to help you master your avatar, systemize your customer journey, and build an offer that actually converts without the spam.
JOIN THE DIY MARKETING KIT COHORT (MID-SUMMER 2026) Ready to stop guessing and start scaling? Sign up for NDUB's exclusive 6-week marketing class. Learn the exact systems for mapping your customer journey, building high-converting funnels, and systemizing your business. Sign up here: https://ndubbrand.com/the-diy-marketing-kit-class
CONNECT WITH LAURIER MANDIN:
Daily Newsletter & Insights: https://lmandin.com
Scale Your Product Brand: https://graphosproduct.com
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
GoHighLevel Affiliate Link: https://www.gohighlevel.com/?fp_ref=dgp1h
Watch the LTM Podcast Shorts playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe6wFDt3kjCsJ-BtNy7Cyj3
Watch the My YouTube Journey playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYdk_-JmUzwmRxO01QhKj2e3
Check out My YouTube Tips in 60 Seconds playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe39bw4Kxo4wuEuXpWjj6x1
View all episodes
By Nathan A Webster
4.9
2626 ratings
Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more than chasing millions of ghost followers.
Laurier breaks down "The Great Instagram Purge of 2026," where mega-celebrities like Kylie Jenner, Cristiano Ronaldo, and Taylor Swift lost millions of followers in minutes. If the biggest names on earth don't own their audience, neither do you. We discuss how to diversify your channels, why "pitch-slapping" on LinkedIn ruins networking, and how modern creators like Jay Shetty and Lizzo are rewriting the rules of fan engagement.
Plus, NDUB announces his upcoming DIY Marketing Kit Cohort—a 6-week intensive designed to help you master your avatar, systemize your customer journey, and build an offer that actually converts without the spam.
JOIN THE DIY MARKETING KIT COHORT (MID-SUMMER 2026) Ready to stop guessing and start scaling? Sign up for NDUB's exclusive 6-week marketing class. Learn the exact systems for mapping your customer journey, building high-converting funnels, and systemizing your business. Sign up here: https://ndubbrand.com/the-diy-marketing-kit-class
CONNECT WITH LAURIER MANDIN:
Daily Newsletter & Insights: https://lmandin.com
Scale Your Product Brand: https://graphosproduct.com
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
GoHighLevel Affiliate Link: https://www.gohighlevel.com/?fp_ref=dgp1h
Watch the LTM Podcast Shorts playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe6wFDt3kjCsJ-BtNy7Cyj3
Watch the My YouTube Journey playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYdk_-JmUzwmRxO01QhKj2e3
Check out My YouTube Tips in 60 Seconds playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe39bw4Kxo4wuEuXpWjj6x1