With apparel and homewares increasingly sold online, it makes sense that a number of high profile retailers have discontinued their catalogues in recent years. To many, the costs of maintaining a catalogue simply outweigh what customers are still willing to spend via catalogues. This logic may be flawed. Despite a lack of orders via mail, there is still support for catalogues as important omnichannel and marketing assets, making them more valuable than many brands might think.

     

 

 

 

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in