<div>From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect. Jules Lund joins DDB Sydney’s Tara Ford and Optus’ Clive Dickens to find out how they use social, mobile and online video channels to tell stories for established brands.</div>

From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect. Jules Lund joins DDB Sydney’s Tara Ford and Optus’ Clive Dickens to find out how they use social, mobile and online video channels to tell stories for established brands.

🚗🏇The Great Unfailing: How digital is bringing brands to new audiences

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future.

Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.

Business

Technology

Marketing

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future. Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.

Share 🚗🏇The Great Unfailing: How digital is bringing brands to new audiences

Sign up to save your podcasts

🚗🏇The Great Unfailing: How digital is bringing brands to new audiences

🚗🏇The Great Unfailing: How digital is bringing brands to new audiences