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Connected
Connected episodes
- You up? how to get an invite to your customers' group chatAre call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers – and why almost everyone prefers it that way.22 min
- Uh-oh: why we can't get enough of messaging appsDo young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we’re keener than ever to use the platforms we know best.17 min
- Give me your attentionIf your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.25 min
- Bake it up a notch: how to thrive in a post-cookie worldHow well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience – but what data are they prepared to give in return?22 min
- How the cookie crumbled: a brief history of internet advertisingWhen 90s super-nerds created the first internet banner ads, they weren’t even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.26 min
- Introducing ConnectedIntroducing Connected, a podcast from Meta that casts an expert eye on some of today’s biggest marketing questions.1 min
- Earn the Fern 👟 how tapping into a Kiwi tradition is taking athletes to the GamesFrom rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds out how the Silver Fern is bringing elite athletes to the world, with NZ Olympic Committee Commercial Director Sharon van Gulik, and Saatchi & Saatchi New Zealand’s Chief Creative Officer Toby Talbot.25 min
- 🛍️ Keep the change 💰 The massive transformation that saved a Kiwi retail iconIn 2016, The Warehouse Group’s profits dropped 75%. Now, they’re growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonathan Waecker, and OMD CEO Nigel Douglas, to find out how they turned this massive ship back from the brink.23 min
- 🍫🥜Iconic Duos: How a chocolate brand builds on a tantalising trendWhittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.24 min
- 📍Where in the world is Face 2 Face?We can learn many things from other places, but it’s the different approaches to creativity that are really interesting.Regular host Jules Lund introduces our local guide Tom Hern as we head to New Zealand to pick the brains of some of Aoteroa’s finest creative minds, to unearth ideas that thrive in a connected world.3 min
About Connected
From the publisher's feed
Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future.
Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.