Connected

Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers – and why almost everyone prefers it that way.

Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we’re keener than ever to use the platforms we know best.

If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.

How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience – but what data are they prepared to give in return?

When 90s super-nerds created the first internet banner ads, they weren’t even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.

Introducing Connected, a podcast from Meta that casts an expert eye on some of today’s biggest marketing questions.