Connected

Jules Lund learns about a high-stakes billion point gamble from Velocity’s Dean Chadwick. And KPMG’s Carmen Bekker reveals what is keeping many CMOs up at night.
Make the connection at https://www.facebook.com/business/news/face-2-face

Jules Lund is Face 2 Face with the AFL’s Julian Dunne to discover why the AFL is about more than just footy. And he learns how homeless teenagers were a catalyst for an inspirational change campaign for Initiative’s John Dawson.
Build more than a brand at https://www.facebook.com/business/news/face-2-face

Jules Lund talks Usain Bolt and six-second storytelling with Optus marketer Parag Panjwani. And making a difference - how marketing changed a country’s future in Palau with Host/Havas’ Paul Bootlis.
Catch up here at http://www.facebook.com/business/news/face-2-face

Harnessing the conversation on social, Jules Lund goes Face 2 Face with Guzman y Gomez’s Lara Thom to discover how the brand inspires such incredible advocacy. And powering your brand to reach new communities, one ANZ GayTM at a time, with TBWA’s Kimberlee Wells.
Create your brand love: http://www.facebook.com/business/news/face-2-face

Discover what makes marketers click with consumers. Face 2 Face from Facebook sees Jules Lund go head to head with some of the brightest marketing minds in Australia. Revealing what it means to build a brand in the digital age and uncovering the humour and wonder behind some of marketing’s greatest success stories.The Face 2 Face series brings together industry leaders from KPMG, TBWA Melbourne, Optus, Velocity Frequent Flyer, Host/Havas, Guzman y Gomez, AFL and Initiative.
How should you be adapting for mobile? How has creativity changed? Can you build brand on mobile? How can marketers engage customers in a meaningful way?
We find out.