Adjunct Professor Mark Ritson explains what makes or breaks a great marketing campaign at Christmas, and why emotional connections are the key to short-term goals.
Discover more marketing insights at mbs.edu

Adjunct Professor Mark Ritson explains what makes or breaks a great marketing campaign at Christmas, and why emotional connections are the key to short-term goals. Discover more marketing insights at mbs.edu

The greatest Christmas marketing campaigns of all time

Welcome to the Melbourne Business School podcast with Yasmin Rupesinghe, where we answer the biggest questions in business today and explore the latest research into leadership, power, strategy, diversity, marketing and more.

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The greatest Christmas marketing campaigns of all time

The greatest Christmas marketing campaigns of all time

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