"Ultimately 70% of the decisions we make in life, at least the important ones, are emotional," declares René Hansen, CEO of X-Shore, a company revolutionizing boating with its fully electric, silent, and connected yachts. In this exclusive interview, we delve into René's inspiring journey and explore the innovative spirit that drives X-Shore.
From Snowboards to Sailboats: A Journey of Passion and Purpose
René's career path is a testament to his entrepreneurial spirit and unwavering commitment to purpose-driven brands. His journey began in the dynamic world of action sports, where he played a pivotal role in establishing snowboarding as a mainstream sport.
"I learned from the beginning to live in the street of Shibuya or Soho, to pick up on trends that will be coming and creating products and communication from it," he recalls, highlighting the importance of understanding consumer behavior and building brands that resonate deeply with their target audience. This experience instilled in him the importance of understanding consumer behavior and building brands that resonate deeply with their target audience.
René's career evolved beyond snowboarding, taking him to the forefront of sustainability in various industries. He played a crucial role in transforming a major agriculture company, shifting its focus from simply selling fertilizer to nurturing a sustainable food system.
"What happens when a leader changes the perspective so the vision is clear?" René pondered, reflecting on this transformative experience. "What happens down through the ranks when people clearly understand that in this case, they're no longer a fertilizer company, but they actually are a company that feeds, helps feed the world?"
By redefining the company's purpose and emphasizing its role in global food security and environmental protection, René witnessed a remarkable transformation. Employee engagement surged, revenue skyrocketed, and the company's stock price doubled. This experience underscored the profound impact of clear, purpose-driven leadership on an organization's success.
X-Shore: Leading the Electric Boating Revolution
At X-Shore, René is bringing his unique blend of leadership, innovation, and a deep understanding of consumer trends to the forefront of the electric boating revolution.
"I think a lot of brand has lost their soul and they are just become driven by analytics and not really about the core values or purpose or the heart, which is the most important thing," he emphasizes.
X-Shore, in contrast, is built on a foundation of sustainability and a commitment to creating a seamless and enjoyable boating experience. The company's focus extends beyond simply producing electric boats; it's about crafting a lifestyle that aligns with the values of environmentally conscious consumers.
"Ultimately 70% of the decisions we make in life, at least the important ones, are emotional," René asserts. X-Shore recognizes this emotional connection and strives to create boats that not only perform exceptionally but also evoke a sense of adventure, freedom, and connection to nature.
Explore More
This is just the beginning of our conversation with René Hansen. In the upcoming parts of this series, we will delve deeper into X-Shore's vision for the future of boating, René's plans for the company, and his surprising insights into the industry.
Subscribe to our channel to make sure you don't miss parts two and three of this exciting interview.
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