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A self-proclaimed “socially conscious” digital bank, Aspiration, promised investors they could save the planet while padding their portfolios—but it all turned out to be a $248 million fraud. In this fiery commentary, the host compares modern “woke capitalism” to Mad Men–era marketing manipulation, arguing that today’s DEI and ESG branding is just the new way to sell self-righteousness. From carbon credit swag bags to fake green audits, this latest collapse shows what happens when virtue signaling replaces due diligence.