What do you do when your sales vanish overnight? The answer may not be in your warehouse - it may be in your neighborhood.
In this episode, I share a powerful real-world story of how collaboration saved multiple small businesses during a crisis. From there, we dig into why community relationships aren’t just feel-good extras, they’re a core part of your business resilience strategy.
If you’ve ever thought, “I don’t have time for community-building,” this episode will change your mind (and give you a roadmap that won’t overwhelm your calendar).
🧠 What You’ll Learn
- Why community ties are actually a risk mitigation strategy
- The 3-layer Community-Customer Connection framework
- The 3 Ps of authentic engagement: Purpose, Partnership, Persistence
- How to map your ecosystem and find the relationships you already have
- Simple ways to build reputation resilience (even in a big city)
🔍 This Week’s Quick Action List
- Map your community connections
- Reach out to one community organization just to listen
- Ask three regular customers what they care about locally
- Attend one local business or community event
- Offer help - no strings attached - to one group in your area
📆 Your 30-60-90 Day Plan
30 Days:
→ Map your ecosystem
→ Have three meaningful community conversations
→ Identify one aligned need
60 Days:
→ Start one small initiative or partnership
→ Create one customer community touchpoint
→ Join one local business group
90 Days:
→ Evaluate impact
→ Gather feedback
→ Integrate into your business strategy
💌 Questions? Feedback?
Reach out at [email protected] - I’d love to hear from you.
🎧 Listen now - and take the first step toward a more resilient business.
I am the founder of 3P Impact Consulting and I help small businesses build long-term resilience through sustainable practices. I adapt tools used by big corporations to fit the reality of purpose-driven small business owners - so they can grow with confidence, even in uncertain times.
💻 Learn more about my work at www.3pimpactconsulting.com/services
📬 Subscribe to my blog and newsletter at www.3pimpactconsulting.com/resources
Send us a text