The Green Repeal - A Guide to Cannabis Marketing Advertising

Cannabis usage in America didn't start a few years or even a few decades ago. In fact, cannabis has a long, storied history including a period of extensive medical use before the prohibition that is just now coming to an end.

Few know more about this history than Adam Rathge. Adam Rathge holds a Ph.D. in American history from Boston College and has written extensively on the history of cannabis and marijuana in the United States. He served as a contributing editor to the Alcohol and Drug History Society's Points Blog and is the author of numerous articles about cannabis. When he's not writing, Adam is Director of Strategic Operations and Projects for Enrollment at the University of Dayton, where he also teaches undergraduate courses in the Department of History.

Today, Adam joins our podcast to talk about the rise and fall of cannabis in the 19th and early 20th centuries, what ultimately led to the prohibition of marijuana across the United States, and what he's thinking about as we continue to advance as a country toward full legalization.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/03

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

The vast majority of American states now have medical cannabis programs, and 11 states plus Washington D.C. have adult (or recreational) use programs as well. However, cannabis is still federally illegal, and the rules and regulations vary greatly depending on what side of the industry you're in and where you're doing business.

Few people understand the nuances of this highly complex industry better than Dan McKillop. Dan is an attorney at Scarinci Hollenbeck, where he works with companies seeking to break into the medical or adult cannabis industries. Dan was named a Cannabis Law Trailblazer by the National Law Journal in 2018, served on the New Jersey State Bar Association's (NJSBA) Cannabis Law Special Committee for the 2018-19 term, and he has been invited to speak on various panels regarding developments in cannabis law by organizations such as NJBiz, the NJ Tech Council, the Commerce & Industry Association of New Jersey, and the New Jersey Cannabis Industry Association.

Today, Dan joins our podcast to break down the major differences between the medical and adult cannabis industries in America, the common barriers to entry that many people launching a business on either side face, and why Dan thinks full legalization will come sooner than later.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/02

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Welcome to the very first episode of The Green Repeal: the story of legal cannabis through the lens of marketers who know the unique challenges of working in highly regulated industries.

Today, our guest is Sean Everett. Sean is an operating advisor to high growth companies in the consumer product space. He has 20 years of experience building high tech products, consulting to the boards of Fortune 50 companies, and growing the North American cannabis ecosystem, where he is helping a number of brands as they find their way through this very nascent and crowded industry.

Today, Sean joins our podcast to give us a 30,000-foot view of this fast-moving, rapidly-growing industry and the astounding returns that some are seeing. Sean then walks us through what the seed-to-sale process looks like and the opportunities (and vulnerabilities) that exist at each stage. Lastly, we talk at length about regulation and the marketing challenges unique to emerging players in the cannabis industry - and how they may be overcome in the future.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/01

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal