In real estate, we're obsessed with the grind, and a lot of us lead our teams the same way: with force, quotas, and pressure. It works, but only for a while, because the loyalty force creates disappears the moment a competitor offers a better split. In this video, I break down why leading with force is a trap, and the three pillars that build the kind of influence that actually keeps your team. Watch my video, then ask yourself one honest question: if you stopped pushing for a week, would your team keep moving?