The Grow Fast Podcast

This episode of The Grow Fast Podcast, features Grant Polachek, focuses primarily on innovative domain acquisition strategies, particularly through atom.com. Grant discussed how the platform has revolutionized the domain acquisition process by offering a premium, brandable domain marketplace backed by AI and expert branding audits. This ensures that users have access to a large pool of well-vetted, memorable, and brand-aligned domain names.

The discussion also touched on challenges faced by businesses in finding the right domain, highlighting how atom.com helps streamline the process, saving companies time and effort when selecting a brandable domain. Another major topic was the importance of strategic marketing and protecting domain assets. Grant emphasized the need for trademark checks before purchasing a domain to avoid potential legal issues. He also shared insights into audience testing for brand alignment, advising businesses to ensure their domain resonates with their core values. Additionally, the podcast covered marketing strategies, including the use of digital channels like Google search, Quora, and YouTube for advertising, as well as the increasing significance of video content in attracting potential customers to their services.

The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.

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In this episode, Corey Litwin of Litwin & Plumb, talked about the concept of revenue acceleration as a service, a method to rapidly increase company revenue through various strategies such as filling the sales funnel with qualified leads, optimizing sales processes, and leveraging partnerships. Corey emphasized the importance of in-person events and innovative outreach methods like video messaging on LinkedIn to differentiate in a competitive market. The conversation also touched on the challenges and tactics in selecting and managing effective partnerships, emphasizing the need for alignment, training, and continuous communication to ensure mutual success.

Another key topic was the idea of founder-led sales, particularly relevant to early-stage companies where founders often take on the sales role due to budget constraints. Corey discussed the struggles many founders face in this area, especially those without a sales background and the importance of developing essential sales skills such as qualification and relationship building. The discussion also previewed a forthcoming book by Corey and his business partner, Shannon Plum, aimed at helping founders navigate these challenges by providing practical advice and strategies for effective sales management and growth.

Litwin & Plumb

https://www.litwinplumb.com/

The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.

Breeze Docs

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The latest episode of the Grow Fast Podcast features Matt Green, the Chief Revenue Officer (CRO) of Sales Assembly, a company specializing in helping B2B tech companies scale their revenue operations. In this conversation, Matt shares his insights on the importance of investing in revenue operations early and its impact on scaling a business. He discusses how Sales Assembly provides companies with the tools, training, and resources necessary to build a solid revenue infrastructure, that drives sustainable growth.

Matt also delves into the common challenges companies face as they attempt to scale, such as the pitfalls of prioritizing short-term gains over long-term strategy. He emphasizes the need for alignment between sales, marketing, and customer success teams to ensure that everyone is working towards the same goals. Throughout the episode, Matt offers practical advice on how companies can avoid these pitfalls and create a cohesive strategy that supports their growth objectives. 

Sales Assembly

https://www.salesassembly.com/

The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.

Breeze Docs

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Shira Abel, CEO of Hunter & Bard, is a self-described "sales-obsessed marketer" who works with companies to help them develop their go-to-market plans and align sales and marketing strategies and tactics.  

In this episode of The Grow Fast Podcast, Shira talks about some of the sales and marketing-related challenges many enterprises have including hiring an appropriate sales leader, aligning sales and marketing, developing strong customer relationships, and keeping up with changing market conditions.

Hunter & Bard

https://hunterandbard.com/

The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to complete RFPs, RFIs, Security Questionnaires, and other important business documents.

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Tom Martin is President of Converse Digital, a sales trainer and consultant, and the author of The Invisible Sale. Tom spent several years researching the science related to information delivery, processing, retention, and persuasion and used his findings to develop a highly effective approach to sales presentations that he calls The Perfect Pitch.  Tom also brings a unique approach to sales training that foregoes the traditional "one-size-fits-all" approach and, instead, involves an individualized program for each audience and participant.

In this episode of The Grow Fast Podcast, Tom talks about unique challenges faced by SMBs when selling, what sales enablement tools are important, how to deliver a memorable presentation, and what traits to look for when hiring salespeople. 

Converse Digital

https://conversedigital.com/tom-martin

Tom on LinkedIn

https://www.linkedin.com/in/tommartinjr/

The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost effective way to complete RFPs, RFIs, Security Questionnaires, and other important business documents.

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Nathan Yeung is Vice President of CMO Services at Find Your Audience,  a leading Marketing as a Service provider.  In this episode, Nathan defines Marketing as a Service and then talks about some of the best marketing strategies for small and medium-sized businesses (SMBs). He also touches on the role of metrics, podcasts, marketing tools, and the importance of developing an AI-focused culture.

Find Your Audience

https://www.findyouraudience.online/ 

Nathan on LinkedIn

https://www.linkedin.com/in/yeungnathan/

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Nick Loise is the Founder of Sales Performance Team LLC, a leading provider of outsourced sales and marketing leadership.  Prior to founding Sales Performance Team, Nick served as the Senior Vice President of Revenue for Magnetic Marketing (formerly GKIC) and President of GKIC Insider’s Circle. Nick currently advises SMBs on how to accelerate sales and optimize their marketing efforts.

In this episode of The Grow Fast Podcast, Nick talks about his experience at GKIC, sales-related challenges faced by SMBs, the importance of continuous learning, and the benefits of working with a fractional CRO, sales enablement tools, and more!

Sales Performance Team LLC

https://salesperformanceteam.com/

The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and lowest-cost way for SMBs to respond to RFPs, RFIs, security questionnaires, and other important business documents.

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In this episode, Barry Klein, VP of Success and Enablement at Talroo shares some key insights about selling in the online recruitment space.  Topics include selling when your brand isn't well known, targeting the right customers, hiring the right people for your team, and measuring performance.

Talroo

https://www.talroo.com/

The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way for small and medium-sized businesses to respond to RFPs, RFIs, and other important business documents.

Breeze

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Rick Herrmann has worked in sales leadership roles at Intel for over 30 years.  In this episode, Rick talks about how he started at Intel, and some of the important lessons learned about selling for large organizations. He also talks about selling as part of a team and shares some observations about the evolution of AI-related technologies. Finally, Rick offers some advice for those just getting started in sales. 

The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way for small and medium-sized businesses to respond to RFPs, RFIs, and other important business documents.

Breeze

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Will Linssen has trained over 4000 executive coaches and coached thousands of executives worldwide. He is a Master Certified Coach (ICF), and has been named #1 Leadership Coach by Global Gurus and #1 Coach Trainer by Thinkers50.  Will is the CEO of Global Coach Group.

In this episode, Will introduces best practices for those selling executive coaching programs and other related services.  

Global Coach Group

https://globalcoachgroup.com/

The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way for small and medium-sized businesses to respond to RFPs, RFIs, and other important business documents.

Breeze

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