March 11, 2026

The Growing Importance of Tracking Digital Originations

10 minutes

In Episode 69 of the State of the Market for Law Firm Sales in 11 Minutes, Senior Attorney Match’s Jeremy E. Poock, Esq. addresses the following:

As law firms continue transforming to becoming Digital Rainmaker law firms that originate clients via Multi-Channel Digital Marketing, their sale values will continue to increase because of greater predictability for client originations, as compared to depending on a limited number of traditional Rainmaker attorneys.

This episode addresses:

How Digital Rainmaker law firms originate new business during today’s 3.0 Digital Era for the legal industry

The importance of tracking digital originations in the context of law firm sales

The rise of Law Firm Sales 2.0, which consists of: (1) Fixed payments attributable to data analytics that support how digital marketing efforts consistently generate a law firm’s originations; plus (2) Earnout payment terms, attributable to a selling law firm’s Book of Business.

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