Episode 151 - The Growing Need for Content

Content marketing is only going to grow in importance.

Consumers want to hear from companies on a regular basis.

Not so much about what you have to sell to them, though.

No, they want to see what's going on behind the scenes. They want to get to know the softer side of businesses and brands. They want to get to know you as human beings.

So, use social media to put yourselves out there. Share as much content as possible about your corporate culture, your people, your products and services. Be conspicuous in your presence as often as possible both online and off. #ContentMarketing #SocialMedia #Marketing #Content