Bob Cargill’s Marketing Show

Episode 191 - Capture the Moments and Memories for Your Customers and Constituents

If you're a business or brand, that's what you want to do on behalf of your customers and constituents, those who are so enamored with your products and services that they would love to capture their experiences with them on film.

So you do it for them.

Set up a selfie station. Install a camera. Make it easy for your fans to immortalize themselves in social media history.

They'll have the documentation of their time with you. You'll have the advertising and promotion.

You record it. They share it.

Whether we're talking about riding a roller coaster or dining out at a fine restaurant, attending a university or a conference, taking in the theater or a ballgame, going to the grocery store or the beach...wherever people congregate, whatever they like to do, in this day and age, if it's not on social media, it didn't really happen. Right?

So help make it really happen. Help people capture those really special moments and memories in their lives to share with the world on their social media feeds.

They'll thank you for it, even pay you for it. You'll get the word out about your business or brand to a much bigger audience.

It's user-generated content (UGC) for a win-win if ever there was one, only you gave your fans the idea, you did it for them.

Episode 190 - Nike's Great, New Ad, "Winning Isn't for Everyone"

Am I a bad person?

That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person?

In this ad, he's asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams and others.

This is a great ad because of its storytelling and filmmaking, because it is both inspirational and motivational.

This ad is an example, if you ask me, of advertising without advertising, of commanding your attention before you even realize it's all about Nike, not the athletes.

"Winning Isn't for Everyone," of course, but it is for those who are willing and able to make that commitment to excellence.

And this ad is excellent. This ad is, yes, a winning ad.

Episode 189 - AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More

In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the new Nike ad, "Winning Isn't For Everyone," to Noah Kahan's Fenway Park (Boston, MA) concerts being livestreamed by TourGigs, the end of my role as president of the American Marketing Association's Boston chapter to my plans for my own live, in-person marketing conference (thanks to Helen and Claudia) in the fall and much more. 

Episode 188 - Just Be Yourself on Social Media

Do members of Gen Z have a split personality due to social media?

Episode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.

Episode 186 - Social Media is a Level Playing Field

Social media is a level playing field on which anyone can win.

Sure, it helps if you're a big brand or celebrity, but theoretically, anyone can make a big splash here, there or anywhere else on social media and attract a large audience.

Share your journey and document your day. Take people behind the scenes. Take them along for the ride.

Believe that others are interested in what you have to say, what you have to show, what you have to share, etc. They really do want to see you and hear from you, day in and day out. That's human nature.

People are curious. People care more than you may realize about your daily routine, your highlights and milestones, your victories and defeats.

You are the star of your own show on social media.

Step into the spotlight. The floor is yours.

Rise to the occasion. Take advantage of the opportunity. Get after it now. #SocialMedia #Branding #PersonalBranding #Marketing

Episode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo

In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's Boston chapter, what leadership looks like to her, what she honestly thinks about social media and much more. 

About Emilee Cocuzzo

Service Delivery Lead at Valere leading AI and digital transformation work and projects. Previously a senior consultant at Booz Allen working on cyber security, enterprise data management, IT and digital modernization, DE&I strategy, and financial management projects. Adjunct professor at Clark University teaching about entrepreneurship. President-Elect at AMA Boston. 

Episode 184 - How Can Your Products and Services Bring People Together?

Brands and businesses, marketers and advertisers, how can your products and services bring people together?

That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia."

It's a very entertaining and enjoyable spot, if you ask me, fascinatingly and humorously alluding to all the obvious differences between generations except for the fact that they all like lamb.

It's a compelling and captivating short story with a very happy ending.

Apparently there's no difference of opinion about lamb.

As everybody comes together over lamb in this campaign, how can you follow the same recipe for success, illustrating that what you have to offer is universally, unanimously even, acclaimed?

Episode 183 - Personal Branding: Encourage People to Take Pictures of You

A great way of getting the word out about what you have to offer your community is to have someone else do it for you.

That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity.

In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property.

Not to mention...they're so ridiculously successful, they can afford to take that position.

Most of us, though, not so much.

We don't want to be like them if we're in marketing, advertising and sales of any sort. We don't want to be like them if we want the opportunity to reach an exponentially larger audience. We don't want to be like them if we want our followers, friends and fans to spread the word about us to their own respective social media networks, making it possible for us to get in front of people we would never have the chance to connect with otherwise.

We want to increase our chances of going viral and extending the reach of the messages we share with our constituents and stakeholders.

If we care at all about personal branding, we don't just want to allow people to take pictures of us, we want to encourage it.

Episode 182 - Are You a Double Threat on Social Media?

It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes.

It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc.

That's a double threat.

Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work.

So I encourage all my students, all my clients to have both the skills to manage social media, to leverage digital technologies behind the scenes, as well as the confidence and talent to put yourself in front of the camera and behind the microphone.

All that will make you especially invaluable during the course of your career as both a personal brand and employee. All that will be a win-win. #SocialMedia #PersonalBranding #Marketing #Success