Bob Cargill’s Marketing Show

Episode 202 - Lateral Thinking, Magical Moments and Spellbinding Marketing with Michael Granoff

In this episode of Bob Cargill's Marketing Show, Episode 202, we delve into the fascinating intersection of magic and marketing with the talented magician and marketer, Michael Granoff.

Discover how magic tricks can inspire innovative marketing strategies and creative thinking.

Host, Bob Cargill, introduces the episode and his guest, Michael Granoff, a seasoned marketer and magician. Discussion on the importance of creativity and innovation in marketing.

Michael shares his career path from the printing industry to marketing. Insights into his transition from a family business to corporate marketing roles. Exploration of how magic tricks can inspire creative thinking in marketing.

Introduction to "Slight of Brand," a workshop that uses magic as a metaphor for marketing strategies.

Discussion on lateral thinking and its application in brainstorming sessions.

How magicians use divergent thinking to create impactful illusions.

Emphasis on maintaining creativity and strategy in the age of AI.

The importance of keeping the human touch in marketing processes.

The significance of networking in building a successful marketing career.

Michael's insights on personal branding and its impact on professional growth.

Episode 201 - Taking Selfies, Going Live, Branding, Teaching and More

In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking.

He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new president.

Bob discusses his passion for teaching, highlighting his work at Northeastern College of Professional Studies and his involvement in developing a new social media course.

He emphasizes the importance of creating content and being visible on social media to build trust and professional relationships.

Bob also shares his experiences speaking at conferences like DigiMarCon and his upcoming engagement at Bentley College, where he plans to inspire high school students about personal branding.

He reflects on his career journey, documented in his book "20 Jobs, 20 Lessons," and encourages others to embrace opportunities and network actively.

The episode includes practical advice on using social media effectively, such as taking selfies and sharing them to engage audiences.

Bob provides examples of successful branding and customer experiences from local businesses like Rustic Marlin and the W Hotel in Boston. He concludes by reiterating the secret to social media success: being conspicuous in your presence and consistently engaging with your audience.

Episode 200 - Teaching, AI, Social Media and Rockstars

Episode 199 - Why You Should Make Social Media a Priority   

A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos and props.

And yes, if a fire chief understands the power of social media, why shouldn’t every business, brand, company and organization?

Why shouldn't everybody realize the importance of the connections that are waiting there to be made online?

People aren’t looking for the evening news or flipping through the paper anymore. They’re scrolling, clicking, sharing and engaging on LinkedIn, Facebook, Instagram, X and the like. That is where breaking news happens. That is where trust is built. That is how you stay connected with the people who matter most.

Social media isn’t optional in today's day and age, it’s essential. It's the next best thing to being there in person for communications and community. It’s your direct line to your friends and your family, the clients and customers, even complete strangers. It's where you'll find the bulk of your audience, no matter who they are, on a regular basis, where you'll find countless opportunities to inform, inspire, engage and enlighten them in real time.

So don't be out of sight and mind.

Take a page from this fire chief’s playbook - show up on social media and share your messages with the public.

Be conspicuous in your presence day in and day out where your communications can catch fire and spark action - if and when desired, necessary, etc. - among your constituents.

Episode 198 - Talking to Three Suffolk University Students about Marketing, Social Media and More  

In a course I teach at Suffolk University in Boston, we recorded this podcast episode in the classroom recently.

It was a great experiential learning experience in marketing, social media, public speaking, personal branding and thought leadership.

Thanks to wicked smart, ridiculously awesome students, Syria Ricciu (Trustee Ambassador and President of Suffolk's Health and Careers Club), Michael Klier (VP of of Suffolk's Finance and Investing Club) and Zena Fitzgerald (CMO of Suffolk's Finance and Investing Club) for being my guests on the show. Rockstars, all.

Episode 197 - Talking to My Fisher College Students about Inbound Marketing  

Wicked smart. Ridiculously awesome. Rockstars.

That’s how I’d describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience.

With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and Julian Lamparelli behind the mics with me - cameras rolling - we tackled everything in this podcast from social media to content marketing, customer journeys to personas.

And just when I thought it couldn’t get any better, these students shared their own personal stories and what they love so much about their educational experience here at Fisher.

And here’s the best part - their classmates were in the audience, live, cheering us on. The energy in the room was electric. Their support, their enthusiasm - it was everything.

I’ve gotta say… I was blown away. Their insights. Their energy. Their passion. These students get it. They’re not just the future of marketing, they're the future of business, they're the future, period. And they’re already making waves. I couldn’t be more proud of them.

Applause, applause. Yes, absolutely, rockstars, every single one of them.

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire 

Episode 195 - The World Revolves Around You 

I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you."

This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn’t revolve around you."

Those words that I heard when I was knee high to a grasshopper left a mark - they made me feel small, unimportant, insignificant and disconnected.

But these words? This ad? It offers something powerful - a message that speaks to the heart. It reminds us that feeling valued can change everything in our lives. In marketing, in advertising, on social media, in life itself, the greatest gift you can give someone is the belief that they really matter, that they’re being seen and heard. When people feel that the world revolves around them - even for a split second - it lifts their spirits, it makes them smile, it gives them hope. It fills them with confidence, self-worth and the courage to take on life's many difficult challenges.

Making people feel good about themselves is not just good for business, it’s good for peace, love and understanding in all walks of our professional and personal lives.

So yes, the world revolves around you. It revolves around me. It revolves around each and every one of us.

When we share such a ridiculously awesome sentiment with others - and feel it in our own hearts and souls, too - we create a world where people are empowered, where we continue to lift each other higher, where we live, work and play happily ever after.