Growing up on a struggling farm in rural poverty, this pioneering woman blazed a trail in the business world that is distinctly her own, and today sells her diverse produce — from melons to pumpkins — to Whole Foods, Walmart, Target and other massive grocery retailers. Her life and entrepreneurial odyssey is vividly detailed in her new book, The Growing Season: How I Built a New Life — and Saved an American Farm, and in this episode she talks about finding one’s courage, seeing value in “the ugly fruit”, how to weather tough seasons and the importance of hard times for growth. Find and follow Sarah Frey online at freyfarms.com, and on Instagram at @freyfarms and @sarahfrey and @sarahshomegrown. 

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