What if the secret to scaling your business isn't working harder — but learning to collaborate with AI in ways most entrepreneurs haven't even considered?

In this episode of The Grown Up Business Podcast, Paul Avins is joined by Julie Holmes — inventor, tech founder, and AI expert who has spent over 25 years in enterprise technology.

Julie shares her journey from building cat traps as a kid to creating innovative products like the HeyMic (the first Bluetooth microphone for phone videos) and now helping entrepreneurs harness AI to scale faster, serve better, and lead smarter. Together, Paul and Julie unpack why most people are still just dabbling with AI, the difference between using AI and being empowered by it, and how founders can apply an AI-first mindset to build grown-up businesses that scale sustainably.

This episode is essential listening for founders and CEOs who want to stop outsourcing their thinking to technology and start using AI as the ultimate leverage tool.

• Why most people are using AI wrong — and how to shift from user to empowered professional
• The 20-60-20 framework: how to collaborate with AI without outsourcing your ingenuity
• Why vibe coding is revolutionizing how entrepreneurs build products and solve problems
• The difference between mechanical and meaningful — and when to lean into automation vs human connection
• How AI-first thinking changes customer journeys, sales cycles, and business operations
• Why GEO (Generative Engine Optimization) is the new SEO — and what you need to do now
• Why the most valuable skill isn't coding — it's problem solving, communication, and grit

Julie Holmes is an inventor, tech founder, and AI expert with over 25 years in enterprise technology. She is founder of Smarter HQ and the creator of the HeyMic, the first Bluetooth microphone designed for phone video, and author of 101 Tips, Tools and Prompts for Sales Pros and 101 Tips, Tools and Prompts for AI Leaders. Julie specializes in helping entrepreneurs and business leaders become AI-empowered — using technology to enhance performance, not replace it.

Apply it now
Identify one business process you're still doing manually and ask: how could AI enhance this — not replace it?
Connect with Julie Holmes — https://julieholmes.com

Scale with Paul
If this episode resonated, Paul's work focuses on helping founders step out of the day-to-day and scale with structure and confidence.

Book a call with Paul: https://www.paulavins.com/book-a-call

Subscribe to the Scale-Up Newsletter: https://www.paulavins.com/newsletter-opt-in

About Paul Avins
Paul Avins is a scale-up business coach and founder of the Grown-Up Business framework. He works with founders and CEOs to help them move from operator to scale-up leader — building businesses that grow sustainably, scale beyond the founder, and create real enterprise value. Paul's work focuses on disciplined leadership, high-performing teams, and systems that replace chaos with clarity.

Level Up. Team Up. Scale Up. Fire Up.

What if the secret to achieving your biggest business goals isn't working harder — but reprogramming how your brain processes success?

In this episode of The Grown Up Business Podcast, Paul Avins is joined by Brian Mayne — creator of Goal Mapping, a proven 7-step system used by Microsoft, Disney, Coca-Cola, and over a million people worldwide.

Brian shares his remarkable journey from losing everything at 29 — his business, his home, his marriage, and being over a million pounds in debt — to discovering the neuroscience-backed principles that transformed his life. From being unable to read or write until age 30, Brian rebuilt himself using personal development techniques and went on to create a global methodology that combines words and imagery to activate whole-brain goal setting.

Together, Paul and Brian unpack the seven universal success principles, why most people set goals the wrong way, how to overcome limiting beliefs around money and achievement, and why changing your identity is the only way to create lasting transformation. This conversation goes deep into the science of affirmations, visualization, subconscious programming, and how to break free from cultural conditioning that keeps entrepreneurs stuck.

This episode is essential listening for founders and CEOs who want to scale faster, think bigger, and finally achieve the goals they've been chasing for years.

• The 7 universal success principles that govern all achievement — and how to apply them
• Why most goal-setting methods fail — and the neuroscience behind what actually works
• How combining words (for the conscious mind) and imagery (for the subconscious) creates whole-brain activation
• Why affirmations must be personal, positive, and present tense to command the subconscious
• How to overcome limiting beliefs around money, success, and identity
• Why you can't out-perform your self-image — and how to reprogram it
• The 7-step Goal Mapping system: Dream, Order, Draw, Why, When, How, Who
• Why people support what they create — and how to get your team bought into the vision
• How to break out of negative spirals using physiology, not just mindset

Brian Mayne is the creator of Goal Mapping, a personal development system used by over a million people in 30 countries. His work has been adopted by Microsoft, Siemens, British Telecom, Disney, Coca-Cola, and schools worldwide. Brian is the author of four books including Goal Mapping, Life Mapping, Action Mapping, and Self Mapping. He has certified nearly 1,650 trainers globally and specializes in helping individuals and organizations achieve breakthrough results by aligning conscious intention with subconscious programming.

Apply it now
Identify one goal you've been struggling to achieve — and ask yourself: have I programmed my subconscious to support it, or sabotage it?

Learn Goal Mapping
Visit www.goalmapping.com to explore Brian's books, certification programs, and digital platform.

Scale with Paul
If this episode resonated, Paul's work focuses on helping founders step out of the day-to-day and scale with structure and confidence.

Book a call with Paul: https://www.paulavins.com/book-a-call

Subscribe to the Scale-Up Newsletter: https://www.paulavins.com/newsletter-opt-in

About Paul Avins
Paul Avins is a scale-up business coach and founder of the Grown-Up Business framework. He works with founders and CEOs to help them move from operator to scale-up leader — building businesses that grow sustainably, scale beyond the founder, and create real enterprise value. Paul's work focuses on disciplined leadership, high-performing teams, and systems that replace chaos with clarity.

Level Up. Team Up. Scale Up. Fire Up.

What if scaling from 1 to 154 people in just 12 months wasn’t about working harder — but building smarter systems?

In this episode of The Grown Up Business Podcast, Paul Avins is joined by Richard Woods — three-time bestselling author, serial entrepreneur, and creator of LinkedIn Breakfast.

Richard shares how he scaled a business from a one-person operation to a 154-strong team in just over a year by systemising execution, building offshore teams, and applying disciplined leadership over distraction. Together, Paul and Richard unpack what a grown-up business really looks like — and why most founders stay stuck firefighting instead of leading.

This episode is essential listening for founders and CEOs who want to scale fast without chaos, step out of operator mode, and lead with clarity.

• How Richard scaled from 1 to 154 people in 12 months using offshore teams
• Why discipline beats dopamine when it comes to growth and focus
• The danger of coaching without accountability — and what actually drives results
• How simple CEO dashboards and numbers create freedom
• Why most founders stay reactive — and how to start leading strategically

Richard Woods is a serial entrepreneur, investor, keynote speaker, and author of The Million Dollar Sprint. After building and selling three businesses and appearing on The Apprentice, Richard cracked the code to scalable growth by combining coaching, systems, and fully trained offshore teams. His strength lies in making complex growth simple — and repeatable.

SPECIAL SHOW OFFER - 1:1 with Richard Woods to look at how to effectively outsource the things you should not be doing yourself - Book a Call: https://api.leadconnectorhq.com/widget/booking/LePXwEpmKlWpZpAS8ib6

Apply it now
Identify one area of your business you’re still doing yourself — and systemise or delegate it.

Scale with Paul
If this episode resonated, Paul’s work focuses on helping founders step out of the day-to-day and scale with structure and confidence.

Book a call with Paul: https://www.paulavins.com/book-a-call

Subscribe to the Scale-Up Newsletter: https://www.paulavins.com/newsletter-opt-in

About Paul Avins
Paul Avins is a scale-up business coach and founder of the Grown-Up Business framework. He works with founders and CEOs to help them move from operator to scale-up leader — building businesses that grow sustainably, scale beyond the founder, and create real enterprise value. Paul’s work focuses on disciplined leadership, high-performing teams, and systems that replace chaos with clarity.

Level Up. Team Up. Scale Up. Fire Up.

What if working less could actually help you scale faster?

In this episode of the Grown Up Business Podcast, Paul chats with Ben Coomber, founder of Awesome Supplements and high-performance coach, about how he went from complete burnout and long Covid to running a multi-million pound business while working just 25 hours a week.

Ben gets really honest about his journey from being a controlling, fear-driven CEO putting in 70-hour weeks to finally stepping back, hiring a proper COO, and figuring out that his best business ideas actually happen when he's nowhere near the office. They dig into why meditation isn't just wellness nonsense but actually a strategic business tool, how getting seriously ill with long Covid forced him to completely rethink leadership, and why freedom should be the whole point of building a business, not something you get after you've destroyed your health.

If you're an entrepreneur burning yourself out trying to control everything, or you're wondering how you can actually scale without sacrificing your health and family time, this conversation is going to challenge everything you think about success.

• Get "How to Live an Awesome Life" by Ben Coomber → Available on Amazon and all good bookstores
• How Ben went from fear-based leadership to running his business from a place of abundance and trust
• Why working 25 hours a week can actually be way more productive than 70 hours if you get it right
• When to exit a business before you lose passion and the value tanks
• How long Covid taught Ben that being healthy isn't just about the physical stuff
• Why meditation is really about paying attention to yourself and spotting where you need to do the work
• The five things every CEO should nail: sleep, nutrition, exercise, cutting out alcohol, and creating proper space
• How to stop being an operator and start thinking like an investor in your own business
• Why hiring a brilliant COO might be the smartest move you make for scaling

Ben Coomber is a high-performance coach, speaker, and founder of Awesome Supplements, which has won 21 awards and grown to multi-million pound revenues. After building nutrition coaching businesses and training teams of coaches, Ben launched Awesome Supplements focusing on products that actually taste good and work.

Ben wrote "How to Live an Awesome Life" and used to host The Awesome Human Podcast. His whole thing is helping entrepreneurs build successful businesses without wrecking their health, relationships, or sanity in the process. He's a dad of two and reckons businesses should give you the life you want, not eat up your entire existence.

• Try Awesome Supplements with CEO15 discount code — Awesome Supplements
• Connect with Ben Coomber — Ben Coomber | LinkedIn
• Follow Paul Avins — Paul Avins | LinkedIn

Action Now: Write down the 3 sleep habits from this episode you'll implement in the next 72 hours and test how they impact your performance.

Think Bigger: Ready to treat sleep like the business asset it is? Start tracking your sleep data and building your strategic wind-down routine tonight.

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!

What if the secret to scaling your business isn't working more hours — but sleeping better ones?

In this episode of the Grown Up Business Podcast, business strategist Paul Avins sits down with Sammy Margo, chartered physiotherapist, bestselling author of "The Good Sleep Guide", and founder of SmartPhysio — a successful 27-person physiotherapy practice in London.

Discover how Sammy went from working 15-hour days as the first female physiotherapist in professional football to building a thriving healthcare business while mastering the science of sleep optimization. This conversation reveals why sleep isn't a luxury for entrepreneurs — it's a strategic advantage.

Together, Paul and Sammy unpack the 10 evidence-based sleep strategies that can transform your cognitive performance, decision-making ability, and business results. From sleep architecture and strategic wind-downs to bedroom optimization and caffeine timing, this episode provides practical tools for high-performing entrepreneurs who want to scale their businesses without sacrificing their health.

If you're a business owner struggling with fatigue, making poor decisions due to sleep deprivation, or wondering how to maintain peak performance while scaling, this episode is essential listening.

• How sleep quality directly impacts entrepreneurial performance and business decision-making
• The 10 strategic sleep optimization techniques every CEO should master for peak cognitive function
• Why tracking your "sleep architecture" with wearables can unlock better business performance
• How to create a strategic wind-down routine that transitions your brain from work mode to recovery
• Sleep cycle science: Why 4-6 complete 90-minute cycles are crucial for entrepreneurs
• The bedroom environment formula: Cool (16-18°C), dark, quiet, and clutter-free spaces for optimal rest
• Strategic caffeine and alcohol management to maximize sleep quality without sacrificing productivity
• How power napping strategies can boost afternoon performance for business leaders
• Why "lose the snooze" — and how the snooze button destroys sleep quality and morning productivity

Sammy Margo is a chartered physiotherapist, sleep optimization expert, and founder of SmartPhysio, one of London's premier physiotherapy practices with 27 team members. She pioneered her field as the first female physiotherapist to work in professional football at Barnet FC, and has worked with elite athletes across the world.

Sammy is the bestselling author of "The Good Sleep Guide" (featuring a foreword by celebrity chef Nigella Lawson), and regularly contributes sleep and wellness content to major UK publications including Daily Mail, Telegraph, and Observer. She has appeared on QVC, consulted for Dreams Beds, and speaks at high-level business events about the connection between sleep optimization and executive performance.

Her expertise combines sports physiotherapy, sleep science, and business scaling — making her uniquely positioned to help entrepreneurs optimize their health while building successful companies.

• Get "The Good Sleep Guide" by Sammy Margo — Available on Amazon and all good bookstores
• Progressive Muscle Relaxation video by Sammy — PMR (Progressive Muscle Relaxation)
• Learn more about SmartPhysio — smartphysio.co.uk
• Connect with Sammy Margo on LinkedIn — linkedin.com/in/sammymargo
• Follow Paul Avins for Scale Up insights — Paul Avins | LinkedIn

Action Now: Write down the 3 sleep habits from this episode you'll implement in the next 72 hours and test how they impact your performance.

Think Bigger: Ready to treat sleep like the business asset it is? Start tracking your sleep data and building your strategic wind-down routine tonight.

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!

What if the secret to scaling your business isn't working harder — but hiring smarter?

In this episode of the Grown Up Business Podcast, Paul Avins sits down with Graham Brown — former military medic turned recruitment expert with over 24 years of experience, author of the upcoming book Too Many Hats, and one of Team Purple's specialist coaches in team dynamics and executive search.

Graham shares his remarkable journey from serving in the Gulf War as a trumpet-playing medic to building a 39-office recruitment franchise, surviving a painful business collapse, and emerging as one of the UK's leading experts in helping CEOs find their perfect second-in-command.

Together, Paul and Graham unpack the brutal truth about why most CEOs fail at hiring, the three pillars of successful recruitment that most founders ignore, and why 50% employee engagement is costing your business hundreds of thousands in lost productivity. They dive deep into the seven types of COO, the difference between competency-based and traditional interviewing, and why understanding energy profiles is the unlock to building high-performing teams that scale.

If you're a CEO drowning in operational work, struggling to find the right leadership team, or wondering how to hire someone who can actually take weight off your shoulders instead of adding to it, this conversation is essential listening.

Graham Brown is a former military musician and medic who served in the Gulf War before transitioning into recruitment over 24 years ago. He founded the first ex-military recruitment agency in the UK in 2001 and has since helped over 10,000 service men and women transition into civilian careers.

Graham built and scaled a recruitment franchise to 39 offices before navigating a painful business restructure that taught him invaluable lessons about resilience, team dynamics, and the importance of hiring right. He's now a specialist executive search consultant focusing on helping scale-up CEOs find their perfect COO or second-in-command.

As one of Team Purple's expert coaches, Graham specializes in team dynamics, profiling, and leadership development. He's the author of the upcoming book Too Many Hats, which unpacks everything he's learned about helping CEOs escape operational overwhelm by building the right leadership team around them.

Action Now: Write down the 3 actions from this episode you'll apply in your business over the next 72 hours.

Think Bigger: Ready to stop wearing too many hats and build the leadership team that sets you free? Download Graham's free hiring guides at teamdynamics.com

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!

What if the secret to scaling your business isn't working harder — but hiring smarter?

In this episode of the Grown Up Business Podcast, Paul Avins sits down with Graham Brown — former military medic turned recruitment expert with over 24 years of experience, author of the upcoming book Too Many Hats, and one of Team Purple's specialist coaches in team dynamics and executive search.

Graham shares his remarkable journey from serving in the Gulf War as a trumpet-playing medic to building a 39-office recruitment franchise, surviving a painful business collapse, and emerging as one of the UK's leading experts in helping CEOs find their perfect second-in-command.

Together, Paul and Graham unpack the brutal truth about why most CEOs fail at hiring, the three pillars of successful recruitment that most founders ignore, and why 50% employee engagement is costing your business hundreds of thousands in lost productivity. They dive deep into the seven types of COO, the difference between competency-based and traditional interviewing, and why understanding energy profiles is the unlock to building high-performing teams that scale.

If you're a CEO drowning in operational work, struggling to find the right leadership team, or wondering how to hire someone who can actually take weight off your shoulders instead of adding to it, this conversation is essential listening.

Graham Brown is a former military musician and medic who served in the Gulf War before transitioning into recruitment over 24 years ago. He founded the first ex-military recruitment agency in the UK in 2001 and has since helped over 10,000 service men and women transition into civilian careers.

Graham built and scaled a recruitment franchise to 39 offices before navigating a painful business restructure that taught him invaluable lessons about resilience, team dynamics, and the importance of hiring right. He's now a specialist executive search consultant focusing on helping scale-up CEOs find their perfect COO or second-in-command.

As one of Team Purple's expert coaches, Graham specializes in team dynamics, profiling, and leadership development. He's the author of the upcoming book Too Many Hats, which unpacks everything he's learned about helping CEOs escape operational overwhelm by building the right leadership team around them.

Action Now: Write down the 3 actions from this episode you'll apply in your business over the next 72 hours.

Think Bigger: Ready to stop wearing too many hats and build the leadership team that sets you free? Download Graham's free hiring guides at teamdynamics.com

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!

Think you're ready to sell your business? Think again.

Selling your business is one of the biggest decisions you’ll ever make — second only to marriage and kids. But how do you know when you’re actually ready to sell?

In this episode of the Grown Up Business Podcast, Paul Avins speaks with Ken Gorman, Regional Director at Transworld M&A and author of three books on selling businesses, to uncover the reality behind preparing your company for a successful exit.

Together, they break down the myths, including why most business owners aren’t ready to sell, how accountants can unknowingly sabotage deals, and why 75% of businesses that go to market never sell at all. Ken shares his personal story from California to London and his 8+ years in sell-side M&A, with over 60 closed deals under his belt.

If you’re a CEO or founder thinking about exit planning or simply wanting to build a grown-up business worth buying, this episode is a must-listen.

• The “Switch in the Heart”: You’re ready to sell when the emotional shift happens — the moment you know it’s time to do something else in life.
• Profit is the #1 Value Driver: Buyers don’t buy passion, they buy predictable profits — and your job is to maximise and prove them.
• Get yourself out of the business: If the company can’t function without you, it isn’t ready to sell (or worth as much as you think).
• The truth about deferred deals & earnouts: Why the “wedding cake” model of deal structures (cash, deferred payments, earn-outs, rolled equity) matters, and how to protect yourself as a seller.
• Accountants can derail deals: Not through incompetence — but because they often lack deal experience, especially around working capital negotiations.
• 75% of sales fail: Selling is as much about EQ as IQ — success depends on managing people, egos, and expectations at every stage.
• Not all buyers are equal: You don’t want just a buyer, you need the right new owner who can fill the leadership void you leave behind.

Ken Gorman is a seasoned M&A Advisor, Certified Business Valuer, and Regional Director at Transworld M&A, one of the world’s largest global dealmaking firms. With over three decades in business across the US, UK, and Europe, Ken has personally been involved in 100+ project teams and 60+ closed transactions.

He specialises in helping owner-operators prepare their businesses for sale, find the right new owners, and secure life-changing exit deals — all while keeping heart and human dynamics central to the process.

• Grab Ken’s book “Selling Your Business” — Selling Your Business
• Connect with Ken Gorman on LinkedIn — linkedin.com
• Learn more about Transworld M&A — Transworld
• Follow Paul Avins for Scale Up insights on LinkedIn — Paul Avins | LinkedIn
• Transform your business at the Grown Up Business Retreat — The Grown Up Business Retreat 2025

Action Now: Write down the 3 actions from this episode you’ll apply in your business over the next 72 hours.

Think bigger: Thinking about selling in 2–3 years? Start now. Building enterprise value takes time — get your free resources at Paul Avins

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!

From family start-up to global brand: the Wolf Eyewear growth story.

Paul Avins sits down with CEO Tom Wolfenden to unpack the exact moves behind building a world-class sales team, scaling across borders, and keeping values intact while chasing exponential growth.

Discover how Wolf Eyewear scaled from a family business into a global brand with 2,000+ retailers. CEO Tom Wolfenden shares lessons on sales teams, culture, and scale-up strategy with Paul Avins.

What does it take to transform a family-run brand into a global scale-up with thousands of retail partners—while never losing sight of your values or community?

In this episode of the Grown Up Business Podcast, Paul Avins sits down with Tom Wolfenden, CEO of Wolf Eyewear Group, to unpack how he took over the family business and steered it towards ambitious growth, culture, and global expansion.

If you’re a CEO ready to quadruple your business, build a world-class sales team, and expand across markets without losing culture, this is your playbook.

• Mindset matters: The bold shift from hustler to scale-up CEO.
• Sales engine = growth engine: Why building and leading a 17-person sales team unlocked Wolf Eyewear’s growth.
• Resilience in crisis: How they survived Covid by loaning over £500k of stock to support customers — building loyalty money can’t buy.
• Leadership at scale: How to deal with underperforming team members while protecting business culture.
• Investment in yourself = investment in the business: Why Tom doubled down on coaching and retreats to accelerate Wolf Eyewear’s expansion.

This isn’t just a story of scaling eyewear. It’s a blueprint for any ambitious CEO who wants to build a grown-up business that wins globally

Tom Wolfenden is the CEO of Wolf Eyewear Group, a UK-based independent eyewear company stocked in over 2,000+ retailers and expanding internationally. Known for bold design and strong community values, Wolf Eyewear is a flagship example of how a family business can scale into a global brand—without losing its heart.

• Connect with Tom Wolfenden on LinkedIn – Tom Wolfenden | LinkedIn
• Explore the Wolf Eyewear Group brand – UK Eyewear Brand | Wolf Eyewear for Independent Opticians
• Follow Paul Avins for scale-up insights on LinkedIn – Paul Avins | LinkedIn
• Transform your business at the Grown Up Business Retreat – The Grown Up Business Retreat 2025

Action now: Write down the 3 actions from this episode you’ll apply in your business over the next 72 hours.

Think bigger: Ready to build your own “grown up” business that scales globally? Explore free resources at ScaleUpCoaching.com.

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!

What happens when a five-year-old girl changes the entire course of your life?

In this thought-provoking episode of the Grown Up Business Podcast, Paul Avins sits down with High-Performance Coach and former JP Morgan derivatives head Rich Waterman to explore one of the most powerful transformations you’ll hear on the show.

Rich shares the moving story of Leonor — his friend’s young daughter whose battle with a terminal illness became the catalyst for his life’s work. Helping to raise emergency funds for her treatment opened his eyes to the power of community, commitment, and the extraordinary impact of turning pain into purpose.

Together, Paul and Rich unpack how entrepreneurs can channel suffering into fuel for growth, how presence is the new currency of leadership, and why sometimes the shortest lives leave the greatest legacies.

If you’ve ever wondered how to reframe setbacks into rocket fuel, or how to build a business and life truly aligned to your legacy, this episode is essential listening.

• Turning Pain into Purpose: The most powerful catalyst for personal and professional growth is learning how to transform suffering into service.
• The Power of Commitment: Rich’s moment of saying “we’ll make this happen” for Leonor’s treatment shaped his philosophy on leadership and focus.
• Past, Present, Future Model: How to reframe your thinking by using the past as a resource, the present as practice, and the future as full-colour vision.
• Presence is Leadership: Top performers plateau when they fail to manage switching “on” and “off.” Learning to be present is now a strategic advantage.
• Legacy is not Time-Based: The measure of a life well-lived isn’t length, it’s the scale of impact on others. Leonor remains a profound example of this truth.

Rich Waterman is a High-Performance Coach, mentor, and speaker with a unique background that bridges finance, sport, and psychology.

After a decade as Head of Derivatives Structuring at JP Morgan, Rich went on to launch sports analysis businesses working with the England Rugby World Cup-winning team and international cricketers. He later became the first UK-based Senior Trainer for Tony Robbins, coaching teams and teaching leadership at global events.

Today, Rich runs Get Rich Coaching, helping entrepreneurs, executives, and athletes unlock performance, presence, and purpose.

• Connect with Rich Waterman — richwaterman.com
• Connect with Rich Waterman on LinkedIn — linkedin.com
• Follow Paul Avins for Scale Up insights on LinkedIn — Paul Avins | LinkedIn
• Transform your business at the Grown Up Business Retreat — The Grown Up Business Retreat 2025

Action Now: Write down the 3 actions from this episode you’ll apply in your business over the next 72 hours.

Think bigger: Thinking about selling in 2–3 years? Start now. Building enterprise value takes time — get your free resources at Paul Avins

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!