How do two lads from Western Sydney flip the streetwear game on its head and build a cult brand without selling out?

In this brutally honest convo, Jake and TK from Geedup Co. take us deep behind the curtains of Australia’s biggest streetwear label. No hype, no fluff—just the raw truth of what it takes to build community-led fashion that actually moves culture. From bootstrapping with bootlegs to orchestrating six-figure drops that sell out in under an hour, this episode unpacks every high-risk decision, every silent loss, and the precise strategy that made them untouchable.

Expect insights on brand loyalty, pre-sell psychology, ecom fundamentals, and how to grow a fashion label without chasing trends. If you’ve ever wondered how to market without ads, how to turn customers into believers, or how to make your brand stand for something, this is it.

You’ll also hear why Geedup refuses to restock, how they’ve created generational loyalty out of Western Sydney, and why most competitors will never catch up.

Spoiler: It’s not just the product, it’s the presence, the people, and the positioning.

This one’s not just for fashion heads. It’s for every founder, creative, and strategist who wants to build something real and make it last. 

In this episode, I sat down with Leo, Jayden, and Taki—co-founders of Pool Party, one of Australia’s fastest-growing creative production agencies.

What started as a humble passion project has grown into a multi-faceted brand spanning video, photo, events, and music. The boys share the wild ride, from grassroots beginnings running a local run club, to scaling a full-service creative agency trusted by global brands.

We get into the highs and lows of building something from scratch: the lessons they’ve learned about branding and rebranding, navigating client briefs, managing team dynamics, and showing up consistently, even when things aren’t going to plan. There’s also plenty of candid conversation around personal growth, the power of storytelling, and how creativity—done right—builds trust that turns into long-term business.

And yes, we even talk about how throwing a party can sometimes land your biggest client.

It’s raw, hilarious, and packed with insights for creatives, entrepreneurs, and anyone chasing something bigger than themselves.

Tune in now—whether you're building a brand, leading a team, or just need a reminder that it can all start from a simple idea and the right crew around you.

Resilience in sports isn't just about what happens in the ring. It's about the moments outside of it, the personal battles, the doubts, and the decisions that shape an athlete's path.

Welcome to The Growth and Banter Podcast. In this episode, I had a chance to sit down with Olympic medalist and professional boxer Harry Garside. Harry’s story is as raw as it is inspiring. After winning gold at the 2018 Commonwealth Games and taking home bronze at the Tokyo 2020 Olympics, his rise was fast. But after stepping back from professional boxing for three years, his return is about more than just training. It's about regaining self-respect, rediscovering purpose, and facing the distractions that pulled him off course.

Harry shares what drew him to the sport at just nine years old, how he stayed focused through Olympic competition, and what it was like stepping into the world of media and television during his break from the ring. He talks openly about losing momentum, what snapped him back into gear, and why the next three years matter more than ever.

This is a conversation about finding strength in vulnerability, learning from detours, and coming back to the core of who you are. If you're interested in the mindset behind high performance and what true resilience in sports really looks like, this one’s for you.

Episode #23: Sam Gordon – How to Build a 130+ Property Portfolio

In this episode, I sit down with Sam Gordon, founder of Australian Property Scout and one of Australia’s most accomplished property investors and educators. 

With over 130 properties under his belt before the age of 34 and a rapidly growing education platform, School of Property, Sam is reshaping what’s possible in the property game.

We dive deep into Sam’s journey, from humble beginnings to becoming Buyer’s Agent of the Year in 2024. 

He opens up about the misconceptions around building large portfolios, navigating market shifts like rising interest rates, and the strategies that set his team apart in a competitive space.

We also get personal, chatting about the importance of mindset, culture, and building a trusted team to fuel growth at both APS and SOP. 

Sam shares how he leverages personal branding, social media, and strategic marketing (including our work together at GMS) to scale impact and trust online.

You’ll learn: - How Sam built a 130+ property portfolio starting in his early 20s - ⁠The pros and cons of renting vs. owning as an investor - ⁠Key investment hotspots Sam believes will outperform in the next 3–5 years - ⁠The biggest lessons and challenges he’s faced in his career - ⁠Why having a strong network and mentor circle is essential to success

Sam’s story is a masterclass in mindset, strategy, and scale. Whether you’re starting out or already in the game, there’s something here for every investor.

In this episode, we're joined by Eddie Nelson from Bred, and she's going to teach us how to harness the power of breathwork and the connection between the mind, body, and soul through breath. 

Eddie is a breathwork and Pilates practitioner committed to helping others reconnect with themselves in a fast-paced, often overwhelming world. Her own journey with breathwork began as a path to healing, and now she guides others toward that same sense of inner calm and clarity. 

Through conscious breathing, Eddie shows us how we can ease stress, restore balance, and come back to a more grounded, present way of being. Whether you’re new to breathwork or looking to deepen your practice, this conversation offers thoughtful insights and practical tools to support your well-being.

I hope you enjoy!

In this third sit-down, I’m joined again by my good friend Daniel Hakim, founder and CEO of Club of United Business (CUB), Australia’s largest network for business owners and entrepreneurs.

I’ve personally been a member since 2016, and I can wholeheartedly say that I credit a lot of my own entrepreneurial journey and success with GMS Media Group (and other ventures in the works) due to the network I’ve built within CUB. 

From gaining lifelong friends, clients, mentors, and partnerships, CUB has given me the toolkit to tap into the brightest minds across all facets of industries and skills in Australia. 

Daniel is a true champion of founder-led growth, and he’s built CUB on the core values of community, trust, and meaningful connection. 

What started as a bold vision has now grown into Australia’s largest and most influential business network, with 4 clubhouses in

🏠 Sydney 🏠 Parramatta 🏠 Melbourne 🏠 Brisbane 

With further rapid national expansion on the horizon, and also the recent launch of the Boa app for early-stage business owners with high-profile stakeholders, including Mark Bouris. 

We dive into his journey, the power of authentic business relationships, and how CUB is transforming the way entrepreneurs connect and grow.

As the old saying goes, “your network is your networth”.

🎧 Tune in now to hear how Daniel is redefining networking in Australia.

In this episode, I’m joined by Dain Walker, founder and brand strategist behind Rivyl, one of Australia’s fastest-growing branding agencies.

From working out of his bedroom to leading a team creating brand identities for global clients, Dain has built a reputation as a bold thinker with a unique eye for strategy, storytelling, and social influence.

Dain’s journey started with a deep curiosity about psychology, persuasion, and the mechanics of branding. Armed with nothing but a laptop and a vision, he began posting educational content on Instagram, growing his personal brand to over 600,000+ followers. 

That online presence became the engine behind Rivyl’s rapid rise, attracting clients from startups to ASX-listed companies.

Some recent highlights for Dain and Rivyl include:

• Over 1 million impressions per month across social media

• Winner of the 2024 Australian Business Award for Brand Excellence

• Global client roster spanning the US, UK, UAE, and beyond

Tune in for an unfiltered look at what it takes to build a brand that turns heads, earns trust, and drives results, plus the mindset shifts that helped Dain go from solo creative to branding powerhouse.

In this episode, I’m joined by Dain Walker, founder and brand strategist behind Rivyl, one of Australia’s fastest-growing branding agencies. From working out of his bedroom to leading a team creating brand identities for global clients, Dain has built a reputation as a bold thinker with a unique eye for strategy, storytelling, and social influence.

Dain’s journey started with a deep curiosity about psychology, persuasion, and the mechanics of branding. Armed with nothing but a laptop and a vision, he began posting educational content on LinkedIn, growing his personal brand to over 600,000 followers. That online presence became the engine behind Rivyl’s rapid rise, attracting clients from startups to ASX-listed companies.

Some recent highlights for Dain and Rivyl include:

•  Over 1 million impressions per month across platforms

• Winner of the 2024 Australian Business Award for Brand Excellence

• Global client roster spanning the US, UK, UAE, and beyond

Tune in for an unfiltered look at what it takes to build a brand that turns heads, earns trust, and drives results, plus the mindset shifts that helped Dain go from solo creative to branding powerhouse.

In this episode, I’m joined by Theo Chambers, co-founder and CEO of Shore Financial, Australia’s No.1 independent brokerage. 

Under his leadership, Shore has grown from writing $5 million to over $300 million in home loans each month, picking up major awards along the way, including Champion Brokerage of the Year seven years in a row.

Theo’s story started at just 19, door-knocking to sell Foxtel. A chance run-in with a CBA manager led him into banking. But after using a broker to buy his first property, he realised he was on the wrong side of the game and made the leap into broking. Fast forward to today, and Shore Financial is a powerhouse in the industry.

Some of the accolades achieved by Shore Financial include:

• 6 brokers named in AFG’s Top 50 Brokers of 2024

• Finalist for Customer Service of the Year (Office) – Australian Broking Awards 2023

• MPA Rising Star 2025

In this episode, Theo dives into:

•  How soaring interest rates have shaken up borrowing power

• The tech and team structure fueling Shore’s explosive growth

• Why media hype and buyer sentiment can swing the market

• What it takes to build a winning team and keep clients coming back

Tune in for an inside look at what it really takes to scale a top-performing brokerage in today’s fast-paced market and why a strong personal brand and streamlined systems make all the difference.

From 0 to over 3 million followers in over 2 years.

Discover the story behind Tor Minell and her famous food recipe brand Recipes by Victoria.

What started out as a hobby, turned into a viral sensation amassing over 1.4M on Instagram, 1.6M on TikTok and 100,000 Substack subscribers with 1 video alone generating over 175M views! All in under 2 years.

Want to find out how she turned this passion into a thriving business and left her full-time job? 

Tune in to the full episode.