Jordan Hipperson, ‘Norfolk’s David Goggins’ is the Founder of Perfit gym and online training. 

He's built a business from scratch, and opens up about the challenges he's had to achieve so much in a small space of time.

 I talk to Jordan about life, falling out with family, his insatiable drive, choosing the right habits, what his greatest fear is, accidentally taking ecstasy, turning a £1 bet into opening his gym, rival gym owners and the winning culture of Perfit. 

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