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The Growth Dose
The Growth Dose episodes
- The problem with HOW-TO articles, gurus and ChatGPT advice in ecommerce marketing
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In this episode, Kevin Izevbigie discusses the issue with HOW-TO articles and guru advice.
You can use advice from external sources as a source of experimentation if properly filtered through an experimentation framework.
Kevinize.com
9 min - What should I do if my ecommerce ads stop working?
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In this episode, Kevin Izevbigie discusses the three levers that you can pull when your ads stop working. All three are rooted in the fundamentals of direct response marketing.
Kevinize.com
11 min - How to create good lead generation offers for your ecommerce store
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In this episode, Kevin Izevbigie discusses how to create good lead generation offers and the mistakes that people are making by offering "10% off for new customers".
If you give someone something of high value, that is easy to make, then you also increase the value of the email list that you build.
Kevinize.com
8 min - Should ecommerce stores invest in lead generation? Yes.
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In this episode, Kevin Izevbigie discusses lead generation and how it can be used to increase the overall store profitability.
Why pay for every single store visit, when some of the people coming to your store through your ads have been there in the past?
Make the their next visit FREE.
Kevinize.com
10 min - Should ecommerce founders build personal brands? Yes. It improves ad performance.
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In this episode, Kevin Izevbigie discusses personal branding, why it's important and how to build one quicker than normal.
We have noticed that founders that build a personal brand and leverage that in their paid marketing see better results and cheaper conversions.
Kevinize.com
12 min
About The Growth Dose
From the publisher's feed
A dose of Meta Advertising and e-commerce marketing strategy.