The Growth Equation

Join Tristan Wright as he sits down with David Hayes of HBK, a creative agency that has thrived for over 25 years. They dive into the secrets behind long-term client relationships, the evolution of the creative landscape, and the importance of human connection in a digital world. Discover HBK's approach to talent acquisition, the challenges of scaling, and why David believes interesting messages will always trump measurability.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode, we're keepin' it real with Ryan Jenkins from The Hype Society. This dude’s been in the agency game for 10 years, and he's not afraid to drop some truth bombs about the rollercoaster of scaling.

We're talking about:

• The Early Days: Ryan spills the tea on his first agency, Digital Eagles, and why he decided to do things differently with The Hype Society. Hint: it’s about moving past being a 'gun for hire' and creating real partnerships.
• Integrated vs. Specialised: We get into the weeds on why having one trusted partner handling all the marketing stuff is better than dealing with a million different specialists. It's a total brain ache otherwise, right?
• The Biggest Myth: Scaling ain't easy! Ryan lays it bare - there's a whole lotta mess under the surface you don't see on people's LinkedIn profiles. It’s not an overnight success, more like a 10-year grind.
• Gut Checks: We chat about those tough decisions you have to make on the fly, especially when the market's acting up. We're talking cost cuts and not gambling on your next big sale - gotta make decisions based on reality, not just hope.
• Systems are King (and Queen): Ryan’s been workin’ hard to systemise the back-end of The Hype Society and he gives us the lowdown on their all-in-one platform and how it keeps things humming.
• Time Tracking Drama (or not?): Turns out, time tracking isn’t the enemy when you've been doing it since day one. Ryan's team knows the drill - and it helps keep everything in scope.
• AI Power Up? Is Ryan using enough AI in his day to day? Probably not! He gives us some details and we discuss how not doing it is actually losing money.
• The Mental Game: Ryan gets honest about the struggles of business ownership and looking after yourself. It’s easy to get lost when you're the one at the top, but he's working on it, just like the rest of us.

Listen in to know what is Ryan's One Piece of Advice to stop being the bottleneck in your business!

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode of The Growth Equation, Tristan Wright chats with Quentin Weber, the founder and CEO of Unbound, a New Zealand-based digital marketing agency. They talk about Quentin’s journey, from starting his first agency, navigating a business partnership split, and the challenges of scaling an agency from a solo operation to a team of nine. Quentin shares his insights on growth plateaus, the importance of systems, and how AI is transforming agency operations. He also highlights the critical balance between business growth and personal well-being. This episode is packed with actionable advice for agency owners looking to grow and scale their business.

Key Discussion Points:

• Culture and Employee Wellbeing
• Challenges of Growth
• Project Management Tools & Systems Used
• Current Business Challenges
• Hiring Process
• AI Integration
• Work-Life Balance

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow