Wes Bush is the CEO and founder of the Product- Led Institute and author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself."

Joei Chan is the brand and content director at 360 Learning, a collaborative learning platform for companies. Before this, Joei led content efforts for well over six years at five different startups.

She's also the main protagonist of the Webby Award-winning docu-series called onboarding Joei, an unscripted B2B marketing reality show.

We discuss marketing strategies, including organic social media campaigns, co-marketing, content marketing, and hiring the right person for the job.

Ross Simmonds is the CEO and founder of Foundation, a B2B content marketing agency.

Louis Grenier is the host of the popular marketing podcast Everyone Hates Marketers, and founder of Stand the F* Out, a business positioning course. Previously he led marketing at Hotjar and ZinMobi.

Dr. Fio Dossetto is the content lead and editorial lead at Wildbit. Previously she spearheaded content efforts at Aula and HotJar. She's also the publisher of a brilliant content newsletter called 'contentfolks'.

Rosie Sherry knows a lot about community building. She's currently the community lead at Orbit and previously led all things community at IndieHacker.com (over 140k members) and before that built her own one at Ministry of Testing to over 25k members.

Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down and Play Bigger.

Tara Robertson is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.

David Spinks is the founder of the largest network of community professionals, CMX. In 2019 David sold CMX to Bevy.com and became their VP of community. His book, The Business of Belonging, is described as an "epic journey into the world of community building."

Liam Booger is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.