The Growth Pod

Join us as Alex Sanfilippo, founder of PodMatch, shares his journey of creating a platform that connects podcast guests and hosts, addressing the critical need for finding the right match in the podcasting world. He discusses the initial challenges he faced, including the importance of launching quickly and learning to prioritize user feedback over perfection.

Specifically, Alex shares:

• How to find the right problem to solve with your business.
• How to launch with the right offer before you're ready.
• The fastest way to improve your offer.

Mentioned in This Episode:

• Learn how to take your podcast to the next level: https://podmatch.com/free
• Join PodMatch: https://www.joinpodmatch.com/tgp
• TGP Episode 56 - I've Fixed Dozens of Bad Marketing Strategies. Here's How: https://growthpod.fm/episode/fix-your-marketing-strategy
• TGP Episode 54 - The End of Cold Emails: https://growthpod.fm/episode/alternatives-to-outbound-marketing

About Alex:

Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Masterminds are powerful tools for business growth, and in this episode, Jeremy Shapiro shares insights on how they can unlock new levels of potential for entrepreneurs.

Specifically, Jeremy shares:

• Why masterminds are key to your business growth.
• Critical mistakes to avoid as a mastermind participant.
• How to know which type of mastermind is best for you.

Mentioned in This Episode:

• Learn more about Bay Area Mastermind: https://bayareamastermind.com/

About Jeremy:

Jeremy B. Shapiro is a serial entrepreneur with a focus on software as a service (SaaS), technology, and information marketing.

In his role as a mentor and coach to entrepreneurs, Jeremy has helped small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business.

Since 1998, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.

Through structured masterminding, one-on-one coaching, and consulting work, Jeremy is able to uncover hidden opportunities within individual businesses that provide the maximum profit for the business owner.

Jeremy has been interviewed extensively by the media for his expert opinions on the real estate market and business and has been interviewed and featured on NPR Morning Edition, the Boston Business Journal, Fox News, ABC, NBC, PBS, the Boston Globe, New England Cable News, The Australian, California Biz Journal, Market Watch, and was even interviewed by the Toyo Keizai – the Business Week of Japan.

When not helping other entrepreneurs take their businesses to the next level, you’ll likely find Jeremy traveling the world with his family, soaking up language and culture like a sponge, climbing mountains, cycling unreasonably long distances for fun, running, or playing in the kitchen.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

intro

Specifically, Mark shares:

• How looking after your body leads to better business decisions.
• The key turning point in Mark's personal training business.
• How you can find the time to invest in your health, even if you're a busy founder.

Mentioned in This Episode:

• Connect with Mark on LinkedIn: https://www.linkedin.com/in/health-and-fitness-coaching-for-entrepreneurs/
• Learn more about Mark: https://www.paradigmproject.uk/

About Mark:

Mark Gray is an Online Personal Trainer originally from Ireland. After spending eight years in London, where he began his career as a personal trainer in 2016, Mark now resides in Barcelona.

With nearly a decade of coaching experience, Mark is passionate about helping entrepreneurs and business owners achieve healthier, stronger, and more fulfilling lives. As a pain-free performance specialist, he focuses on helping clients overcome pain and build energetic, resilient bodies, empowering them to approach their entrepreneurial endeavors with greater confidence and vigor.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Unlocking business growth starts with understanding your numbers, and in this episode, Samantha Eck, dives deep into how financial insights can help you hit your growth goals faster.

Specifically, Samantha shares:

• Why knowing your numbers is the secret to business growth.
• Which three financial metrics matter most for growth.
• The role of strategic planning and financial projections.

Mentioned in This Episode:

• Connect with Samantha on Threads: https://www.threads.net/@firestormfinance
• Follow Samantha on Instagram: https://www.instagram.com/firestormfinance/
• Listen to Samantha's Podcast: Creative Minds, Smart Money: https://creativemindssmartmoney.buzzsprout.com/
• Learn more about Firestorm Finance: https://firestormfinance.com/

About Samantha:

Samantha Eck is a bookkeeper for creatives and a coach for bookkeepers looking to build their business. Using her corporate background and education in accounting she focuses on helping creatives read the story their numbers are trying to tell them so that they can utilize them to grow their business to unexpected heights.

When not crunching numbers Samantha can be found spending time with her husband Justin and dog Vivi usually reading, gaming or cross stitching while watching a good show.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Tax debt can be a challenge for many business owners, but understanding how to manage it effectively can make all the difference. In this episode of The Growth Pod, we're joined by tax debt expert, Morgan Anderson, to learn her strategies for avoiding costly tax traps.

Specifically, Morgan shares:

• Costly tax traps you can avoid.
• How to avoid surprises during tax season.
• The step-by-step strategy for resolving tax debt.

Mentioned in This Episode:

• Learn more: https://goldenliontaxsolutions.com/
• Connect with Morgan on LinkedIn

About Morgan:

Morgan Q. Anderson, EA, has been relentlessly representing her clients before the IRS and state tax agencies for over 25 years. During that time, she has resolved thousands of clients' personal and business tax debt issues for income, payroll, and sales taxes. To say she has handled pretty much any tax debt problem you can imagine is an understatement! Her experience and knowledge have led to her publishing a book called "Tax Debt Rule #1... There's ALWAYS a Solution!" that individuals and tax professionals can use as a guide for identifying where they are in the tax debt collection process and the steps they can begin to take to move towards a resolution.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Podcasting is an excellent way to grow the relationship you have with prospects and customers, but how does that translate to business growth? In this episode of The Growth Pod, Isabella Sanchez Castaneda shares how podcasting can grow your brand.

Specifically, Isabella shares:

• How to grow your revenue through podcasting.
• The #1 most important thing when launching a podcast.
• Key mistakes to avoid when hosting a podcast.

Mentioned in This Episode:

About Isabella:

Isabella Sanchez Castañeda is an award-winning podcast strategist and producer for expert personal brands. Isabella is the CEO and founder of Isa Media Inc, a digital marketing agency focused on helping you grow your visibility and revenue through podcasting. Combining her background in journalism, dedication to marketing, and years in podcasting, Isabella is here to help you know exactly what to say in your next podcast episode.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Systemization and automation may be the missing keys to help you create massive growth at scale. In this episode of The Growth Pod, Angela shares how to systematize and automate marketing to accelerate growth.

Specifically, Angela shares:

• How automation streamlines your growth.
• When to automate your marketing channels.
• Which tools to use for your automation.

Mentioned in This Episode:

• Google Looker Studio
• Porter Metrics
• AgencyAnalytics
• Kajabi
• Zapier
• StreakCRM

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Changing your perceived value is critical for business success as it directly influences how prospects view you and your offerings. Today we're joined by sales expert Mitch Carson, who shares insights on the importance of aligning your personal brand to build trust and credibility. 

Specifically, Mitch shares:

• Why perceived value matters for all businesses.
• The key elements to maximize perceived value.
• How to change your perceived value.

Mentioned in This Episode:

• Learn More about Mitch Carson
• Get Covered on Network Television

About Mitch:

Mentored CEOs, speakers, authors, consultants, coaches with a purpose to share their message and business objective on an international level. Some notable clients include Mark Victor Hansen (author of Chicken Soup for the Soul, ½ billion books sold), Chris Okazaki who is the Tony Robbins of Japan, Dan Kennedy (author of 30+ books), and has shared the stage with Sir Richard Branson, Donald Trump, Lord Sugar, Vishen Lakhani, Zig Ziglar, Chinkee Tan, Suria Sparks, two Prime Ministers and three members of royal families from Malaysia, Bahrain and Oman. Guarantees Network TV interviews to speakers, authors and podcast hosts.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Customer acquisition and retention are key to marketing success, but which drives growth more? In this episode of The Growth Pod, Angela shares how to balance both strategies to fuel faster growth.

Specifically, Angela shares:

• How to improve your customer acquisition strategy.
• The key way to reduce CAC via customer retention.
• The secret hybrid approach for business growth.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Customers are the foundation of every successful business, but how do you truly understand them and use that knowledge to fuel your brand's growth? In this episode, Angela sits down with customer transformation expert Chris Hood, who reveals how leveraging the right customer insights at the right time can drive transformative business growth.

Specifically, Chris shares:

• How customer transformation generates more revenue for your brand.
• What brands miss when it comes to customer transformation.
• The easiest way to start implementing customer transformation.

Mentioned in This Episode:

• Book: Customer Transformation: A 7-Stage Strategy for Customer Alignment and Business Value
• Connect with Chris: chrishood.com

About Chris:

Chris Hood, currently the CEO of Muddy Robot Games and CMO for PolyAPI, is a keynote speaker and thought leader in digital strategy with over three decades of experience in online development. Author of 'Customer Transformation,' Chris offers a comprehensive roadmap to aligning customer needs with business value through a transformative seven-stage strategy. His expertise has been applied across various industries, including financial, healthcare, retail, and non-profit sectors. At Google, Chris developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, he introduced innovative storytelling technologies for shows like Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence spans multiple industries. In addition to consulting in AI, Chris imparts his knowledge to Southern New Hampshire University students through courses like Business Systems Analysis, bridging the gap between business and technology.

Let’s Connect!

• Connect with Angela on LinkedIn

Work With Me: growthdirective.com

About Angela

Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.

Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!