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The Growth Sequencing Problem Nobody Talks About
Episode: 141
Most founders aren't losing because they lack effort; they're losing because they're doing things in the wrong order. This episode unpacks why credibility has to come before trust, trust before loyalty, and why, without that sequence, every marketing dollar you spend is just expensive noise.
ABOUT THE HOST:
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. A three-time agency builder who's systematized everything from internal communication to revenue operations, Jamie is a firm believer that 80% of business problems trace back to a communication breakdown, and this episode proves it.
LinkedIn: https://www.linkedin.com/in/jamestshanks/
ABOUT THE GUEST:
Angela McKenna is the Founder of OMERA Press and a publishing and marketing strategist with two decades of experience across publishing, sales, and marketing. A Certified Sales Professional and award-winning author of four children's books, Angela built OMERA Press to give serious independent authors the structured presence and strategic platform their work deserves.
LinkedIn: https://www.linkedin.com/in/angelaemckenna/
EPISODE SUMMARY:
Angela McKenna joins Outsource to Profits to reframe what growth actually requires. She breaks down why most founders stall not from lack of effort, but from skipping steps — selling before building belief, amplifying before anchoring, and posting before positioning. Drawing on her publishing and sales background, Angela walks through her three-pillar presence framework and explains why structured visibility always outperforms raw activity.
WHAT YOU'LL WALK AWAY WITH:
#BrandingStrategy #FounderGrowth #ContentMarketing #StructuredVisibility #OMERAPress #ThoughtLeadership #MarketingForFounders #OutsourceToProfits #CredibilityFirst
View all episodes
By Jamie ShanksEpisode: 141
Most founders aren't losing because they lack effort; they're losing because they're doing things in the wrong order. This episode unpacks why credibility has to come before trust, trust before loyalty, and why, without that sequence, every marketing dollar you spend is just expensive noise.
ABOUT THE HOST:
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. A three-time agency builder who's systematized everything from internal communication to revenue operations, Jamie is a firm believer that 80% of business problems trace back to a communication breakdown, and this episode proves it.
LinkedIn: https://www.linkedin.com/in/jamestshanks/
ABOUT THE GUEST:
Angela McKenna is the Founder of OMERA Press and a publishing and marketing strategist with two decades of experience across publishing, sales, and marketing. A Certified Sales Professional and award-winning author of four children's books, Angela built OMERA Press to give serious independent authors the structured presence and strategic platform their work deserves.
LinkedIn: https://www.linkedin.com/in/angelaemckenna/
EPISODE SUMMARY:
Angela McKenna joins Outsource to Profits to reframe what growth actually requires. She breaks down why most founders stall not from lack of effort, but from skipping steps — selling before building belief, amplifying before anchoring, and posting before positioning. Drawing on her publishing and sales background, Angela walks through her three-pillar presence framework and explains why structured visibility always outperforms raw activity.
WHAT YOU'LL WALK AWAY WITH:
#BrandingStrategy #FounderGrowth #ContentMarketing #StructuredVisibility #OMERAPress #ThoughtLeadership #MarketingForFounders #OutsourceToProfits #CredibilityFirst