The Growth Theory - Grow your ecommerce or DTC brand.

Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field. Listen to this episode to hear Eric's story from pre-launch to building an 8-figure global brand that's changing the world.

Eric Toczko is the Founder of ShineOn, a manufacturing company, and a platform that makes it easy for online sellers to sell made-to-order, personalized jewelry with no inventory. In this episode, you’ll get to know the ups and downs of building a leading on-demand, handcrafted personalized goods platform. From what it means to be an entrepreneur, dealing with failure, finding product-market-fit, building a team, and much more.

Raising a $1.3M seed round from VCs was one of the turning points for ShineOn. You’ll learn what was like for Eric to bounce back from almost burning the entire round in less than 8 months.

Only 5% of products launched on crowdfunding platforms ever really see the light of day. BionicGym is one of them.

In this episode, Tuoyo Memuduaghan, co-founder of BionicGym, walks us through the process of crowdfunding a product through Indiegogo and the challenges they encountered along the way. BionicGym surpassed its initial goal of raising $20,000 by far, ending up with just under $4M in record time.

CROSSNET is the world's first four square volleyball game that you can set up on various surfaces: sand, grass or indoors. Chris Meade, co-founder of CROSSNET joined Andrei to talk about how they went from a small DTC company to a solid retail brand with products across 1500 stores in the USA.

In this episode, our guest is Aaron Spivak, CEO and Co-founder of Hush Blankets, a sleep company that is constantly developing new ways for their customers to achieve a higher quality of sleep.

In 2018 they launched the first version of the Hush Blanket and wrapped up the year at $600k in sales. By May 2019, they had already reached $3.4M in sales, with placements in hundreds of retail stores across Canada and are now on their way to cap 2020 with $20M in sales.

In this episode, we are joined by Sam Mendelsohn from Sivana Spirit. Sam talked to us about what it takes to build a globally acclaimed brand and the ins and outs of engineering product-market fit. He mentions that validating a product need is as straightforward as finding a product that fills a need in an area you are experienced in and following the guidelines of your customer as well as your own use of the product.  We also talked about the history of the brand, taking it from a small family business to a leading DTC brand. Today, Sivana Spirit is among the Top 1% Shopify stores, and Sam tells us they were among the first 200 Shopify stores, back when Shopify was an emerging brand with less than 20 employees.

In this episode, we are joined by Kirpal Bharaj, co-founder of StaySixty, an award-winning brand of design-focused, reusable water bottles. With features in the Guardian, Refinery 29, the BBC and so on, Kirpal talked to us about how they managed to market StaySixty on a budget and the inspiration behind the brand.

In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!

Building video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more.

What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates.