The Grumpy Marketers - Two middle-aged nerds have moan...

It seems that everyone is talking about Clubhouse, the audio-only app that launched last year.

We give our opinions on whether it's any good, as well as our thoughts on the way they've marketed it (invite-only) and Richard's experience as a new user.

And, before you ask, no we don't have any spare invites... 

More information at GrumpyMarketers.com.

It's the beginning of January 2021, and as we tentatively touch-up the new year in a dark room, we come to the conclusion that most New Year's Resolutions are ridiculous.

We discuss the way we do set resolutions, and Richard introduces his newest idea The Minimum Viable Day (MVD). Oh, and try to count how many times he gets the letters mixed up...

Listen as we gaze into our hairy crystal balls and make 4 predictions for marketing in 2021.

We talk about micro-communities, the future of Facebook, the cancel culture & using humour in marketing.

The Statler & Waldorf of marketing are back to discuss all the bullshit around New Year resolutions and talk about the things they're not going to do in 2021.

Listen to hear us hate on AppSumo (because they're clever fckers!), discuss Al's new invention 'The Circle of Give-a-Shittery' and why being lean with time might be the most important resolution ever.

We've had a lot of questions from listeners around selling during difficult times. Should we feel guilty? Should we pack up business and go home? Give it away for free?

Discover our opinion on this, and hopefully, it will help you to make a better decision about running a business during difficult times.

Listener Vicky Worgan asks how to use scarcity & urgency in marketing without being slimy & icky (we added the 'shithead' bit...).

We discuss ways in which you can incorporate these very powerful techniques in your marketing, without the bullshit that is so often used.

Richard and Al explain why they've been 'off air' since Feb 2019.

Listen in for a very honest, behind-the-scenes view of running a podcast as well as a business. Oh, and usual, we have a moan about the crap that marketing gurus are peddling.

You'd never think that a motorbike zooming through a crowded Asian market would offer a profound marketing lesson (or any kind of lesson for that matter, beyond 'don't ride motorbikes through the market'), yet...during a trip round Vietnam, Al experienced all kinds of weird and wonderful sights/sounds/smells/noises...

...and realised a number of these provide valuable marketing insights for us back home.

Episode 11 of The Grumpy Marketers is called '3 Marketing Lessons From The Streets of Hanoi'.

A lot of marketers are coming across like the 1980s 'smooth' guy in white chinos and avatars saying 'hey baby' and sliding a martini across the bar to his 'target'.

Are you one of them? Better listen to verify.

What is the most important word in marketing? Is it sales? Customers? Big wads of cash?

Ok, that's 4 words...anyway, listen to find out.