Effectively Managing and Scaling International GTM Teams

This week on The GTM Kickback! We have a very special guest - a high-level marketing leader, GTM Advisor, technologist, and international team leader - Alon Waks.

Alon has extensive experience in demand generation and marketing channels for early stage technology companies, leading teams all across the world along the way. We discussed some of his fundamental GTM strategies for early stage tech companies, how he goes about developing and measuring those plans, and how to create alignment between teams to focus on these goals.

Alon has led international teams for much of his career and discusses the benefits, challenges, and nuances of leading in a virtual and globally dispersed environment.