In this episode of The GTM Kickback!, Joey sits down with Kyle Sutton, a seasoned revenue marketing leader who has helped scale SaaS companies through two IPOs and a private equity acquisition. From startups to enterprise brands like Talkdesk, IBM, and SolarWinds, Kyle has built and led marketing teams that know how to drive results at every stage of growth.The conversation dives into how modern marketing leaders can rethink field events and digital campaigns to generate meaningful pipeline—not just impressions. Kyle shares how to measure the ROI of events, activate prospects before and after, and bridge the gap between brand and performance marketing.Topics include:Why most event marketing is broken—and how to fix itHow to align digital strategy with field events for maximum impactWhat metrics actually matter when evaluating marketing performanceBuilding and scaling high-performing teams with a culture of experimentationTrends that are shaping the next era of B2B marketingKyle also talks about his nonprofit, Butts for Babies, which has helped fund over 150 adoptions through barbecue fundraisers and culinary events—showing how personal passion can fuel purpose-driven leadership.If you’re a marketing or GTM leader navigating growth, transformation, or turnaround, this episode is full of tactical insight and practical frameworks you can apply today.Subscribe to The GTM Kickback! on Spotify, Apple Podcasts, or wherever you get your shows.

In this episode of The GTM Kickback!, we dive deep into the future of marketing with Lacey Miller, Head of Marketing at Perigon—an AI-powered context engine that’s rewriting the rules of search.

We talk about the shift from traditional SEO to a new discipline: AI Visibility Optimization (AIVO). Lacey shares why long-form, human-led, conversational content is now the key to discoverability in an era dominated by ChatGPT, Claude, and Perplexity.

We break down:

• How user behavior is radically changing in AI-first search engines

• Why keyword stuffing and listicles are officially dead

• The rise of podcast-first, transcript-rich content strategies

• How to structure content for maximum LLM visibility

• Why modern marketers must think like scientists and storytellers

• And how AI is actually making us better, more human communicators

Whether you’re a founder, GTM leader, or marketer trying to stay ahead of the curve—this conversation is essential listening.

On Lacey:

Lacey Miller is a seasoned marketing executive with over 10 years of experience driving growth in tech startups. Known for her expertise in content creation, brand strategy, demand generation, and marketing operations, she has successfully led companies from seed stage to acquisition.

Lacey specializes in integrating AI into products and marketing strategies, and is currently working on AI as a platform, leveraging its potential to drive personalized marketing and operational efficiency. Her CMO-level leadership combines data-driven insights with creative storytelling, resulting in scalable frameworks that fuel growth, build brand loyalty, and position companies as market leaders.

Find Perigon here: https://www.perigon.io/

The way technology organizations are going to market, driving commercial success, and winning new customers is changing at a pace faster than we've ever seen before. The most modern of these technology firms, with AI-Vendors at the forefront, must adapt there motions to continue driving growth and scale their firms.This week on The GTM Kickback, I spoke a CEO that may be doing that better than any other I've spoken to, Noah Zandan of Quantified.ai.Noah Zandan believes AI can help people achieve more than they ever thought possible—and he’s proving it. As CEO and Co-Founder of Quantified.ai, he is building the leading AI-powered coaching platform, enhancing how leaders and sales teams outperform through deliberate practice, real-time coaching, and data-driven feedback. A bestselling author and TED speaker with 20M+ views, Noah’s work in the intersection of behavioral science and human performance has been featured in Harvard Business Review, The Wall Street Journal, The Economist, and Forbes. He has lectured at Harvard, Stanford, the University of Texas, and Northwestern’s Kellogg School, on embracing AI and what it means for the future of work and professional growth. Previously, Noah worked in quantitative analysis on Wall Street. He holds an Economics degree from Dartmouth and an MBA from Kellogg. Noah is also the founder and executive director of the Rockway Foundation, a non-profit supporting education in underserved areas of Latin America. He’s a native of Austin, TX where he lives with his wife and three energetic kids, including 5-year-old twins (twins run in the family).

On this episode of The GTM Kickback - I'm joined by the great and powerful Justin Anovick. A product leader with over 25 years of experience in selling, building, and evangelizing some of the greatest software products on the market.

Jeffrey Gitomer, the King of Sales, has spent the last 3 decades of his life coaching, training, and developing literally millions of sales professionals around the globe.

He has over a dozen NYT Best-Selling Books, keynoted & spoke at over 2500 events, published over 600 podcast episodes on his show "Sell or Die," and had quite thoroughly shaped the concept, voice, and the implementation of the new sales ages.

He's been kind enough to join us on this episode of The GTM Kickback to answer a vital question for anyone in the GTM space - What's more powerful, a relationship or a friendship? Most know the answer... but do you know exactly why?

We discuss that and more - including Jeffrey's newest project - Gitomer.ai - the only AI platform that can give you the right sales answers at the right time from the right source. Launching on August 8th (with discounted pre-orders taking place now) Gitomer AI will help you attract qualified leads, create easy sales conversations, convert more sales, and build friendships that breed referrals.

This will be a game changer for many.

In this episode of The GTM Kickback, I had the pleasure of sitting down with an esteemed revenue consultant, Roee Hatuv of Winning by Design, to discuss some of the key strategies he's used to help driven growth in dozens of scale up technology firms over his career.

We're back with the latest episode of The GTM Kicback! - #75 with the great and powerful Jonathan Kvarfordt!

This week on The GTM Kickback, I had the pleasure of sitting down with the great Keith Abramson - Market Leading GTM Leader, Cyber and GRC Expert, Startup Enthusiast, highly-respected leader, mentor, and partner - Currently the VP of Sales at Cypago.

Keith shares his extensive experience and insights into modern SaaS & Cyber sales methodologies, emphasizing the importance of leveraging modern technology and AI for sales enablement, analyzing buyer signals, and integrating closely with marketing.

All compiling into the idea he has coined as "Inbound Led OutBound," and how reps can utilize a more analytical approach to their customer outreach, using subtle buying signals, partnering closer with marketing, and being hyper diagnostic against problems in their engagements with new buyers.

Not one you want to miss!

https://app.hardskill.exchange/coaches/4438/

With one of my favorite guests to date, this week on The GTM Kickback, I had the pleasure of sitting down with the great Ronald Wyatt, to discuss his career, strategy in building some of the most impressive OEM-led GTM motions in the world, and his tips for success in the space.

This week on The GTM Kickback, Kyle Rogers and I will be sat down, on LinkedIn Live, to chat about the new FTC Ban on Non-Competes across the US, and our thoughts on how this is going to effect the mobility of sales talent and GTM teams across the market.

It's going to vastly change the ability of talent to work across competitive markets, technologies, and businesses - and if you're not accounting for this in your sales recruitment and retention plans, you're going to be putting yourself at a disadvantage.