Jeffrey Gitomer, the King of Sales, has spent the last 3 decades of his life coaching, training, and developing literally millions of sales professionals around the globe.

He has over a dozen NYT Best-Selling Books, keynoted & spoke at over 2500 events, published over 600 podcast episodes on his show "Sell or Die," and had quite thoroughly shaped the concept, voice, and the implementation of the new sales ages.

He's been kind enough to join us on this episode of The GTM Kickback to answer a vital question for anyone in the GTM space - What's more powerful, a relationship or a friendship? Most know the answer... but do you know exactly why?

We discuss that and more - including Jeffrey's newest project - Gitomer.ai - the only AI platform that can give you the right sales answers at the right time from the right source. Launching on August 8th (with discounted pre-orders taking place now) Gitomer AI will help you attract qualified leads, create easy sales conversations, convert more sales, and build friendships that breed referrals.

This will be a game changer for many.