PLG and Sales - When and How to Layer These Motions and How to Execute on Growth

Today on The GTM Kickback, I sit down Liz Christo of Stage 2 Capital, to discuss new trends in the software sales space, particularly around the modern concepts of Product Led Growth and how many organizations are adopting this business model.

Liz is a highly accomplished sales leader turned investor, GTM consultant to a number of high-growth SaaS organizations, and Partner at Stage 2 Capital investing in Seed to A round SaaS companies. 

We discussed a brief history of the SaaS Sales landscape, the difference in models between PLG and Traditional Direct Sales models, who's currently successful in running a business like this, and where it is appropriate for others to beginning running these type of sales motions.