What Truly is GTM and How Can You Find Success in the Field?

Today on The GTM Kickback, I had to pleasure of sitting down with a true leader in the space, Bertrand Hazard. Bertrand is a highly experienced technology and SaaS marketing executive, with decades of experience leading GTM motions for early stage startups, high-growth product led organizations, and pure enterprise sales vendors.

We talked about his deep background as a marketer in the space, how he defines GTM as the true engine that powers a tech companies growth, how to put real GTM tactics in motion, and what exactly it takes to make a career of this.