Sign up to save your podcasts
Or
Share The GTM Strategy Most Founders Skip - Interview With Josh Lowman | Episode #40
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The GTM Strategy Most Founders Skip - Interview With Josh Lowman | Episode #40
Most AI companies are not losing on product. They are losing on positioning. And Josh Lowman says they are solving the wrong problem entirely.
Josh runs Goldfront, a category design studio in San Francisco, and has worked with over 150 companies including Uber, Qualtrics, and Robinhood on one thing: helping companies stop competing inside a crowded category and start owning a new one.
In this episode, Charlie, Conor, and Mallory sit down with Josh to unpack why AI companies all sound the same and what to do about it. Mallory joins fresh off a trip to the Philippines, Conor is deep in building AI-powered content systems, and Charlie is in the middle of validating agent capabilities in Campaign Pilots.
Busy week for the BGL crew.
Josh breaks down his framework for diagnosing broken positioning, explains the difference between category design and traditional positioning, and shares moves founders can make right now without a big brand budget.
If you build AI products and feel like you are doing everything right but still not breaking through, start here.
Connect with Josh: https://www.goldfront.com/
Linkedin: https://www.linkedin.com/in/joshlowman/
View all episodes
By Charlie HernandezMost AI companies are not losing on product. They are losing on positioning. And Josh Lowman says they are solving the wrong problem entirely.
Josh runs Goldfront, a category design studio in San Francisco, and has worked with over 150 companies including Uber, Qualtrics, and Robinhood on one thing: helping companies stop competing inside a crowded category and start owning a new one.
In this episode, Charlie, Conor, and Mallory sit down with Josh to unpack why AI companies all sound the same and what to do about it. Mallory joins fresh off a trip to the Philippines, Conor is deep in building AI-powered content systems, and Charlie is in the middle of validating agent capabilities in Campaign Pilots.
Busy week for the BGL crew.
Josh breaks down his framework for diagnosing broken positioning, explains the difference between category design and traditional positioning, and shares moves founders can make right now without a big brand budget.
If you build AI products and feel like you are doing everything right but still not breaking through, start here.
Connect with Josh: https://www.goldfront.com/
Linkedin: https://www.linkedin.com/in/joshlowman/