Digital enablement is a critical component of modern business and community pharmacy is no exception. It's clear that the impacts of technology are making a big impact on the profession, with many traditional roles and processes now streamlined through innovative digital products. With effective integration, this affords community pharmacy an opportunity to engage more productively with both patients and the wider health network.

The recent COVID-19 outbreak shines a spotlight on the need for digital capability in the industry. Under new guidelines, many traditional avenues of patient interaction will need to be digitalised. The pandemic has also accelerated a number of health projects including electronic prescribing. Community pharmacy must be equipped to hit the ground running in this new digital frontier.

In this episode, we speak with Chris Clark from du.today, a company specialising in helping businesses identify their digital selves. A co-founder of Australia's premier innovation and start-up festival, Spark Festival, Chris is also an expert in helping businesses identify digital opportunities and guiding them on their digital journey.

There are several resources available to help community pharmacies navigate the pathway to digital enablement. The Guild's CP2025 Framework for Change publication outlines nine growth pathways to help inform future business strategies, one of which is Digital Enablement.

Guild members can also access digital engagement blogs and videos written for Australian community pharmacies and the Australian Digital Engagement Guide via the Guild Digital website.

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