In this episode we speak with a true industry legend – David Ding. David is the founder and owner of optics expert Leapers, including its brands UTG and Integrix. David has been in the industry more than 30 years and built his company up from nothing to become a global player in shooting, so it’s really worth listening to his thoughts and insights on running a business.

For more, head online to www.guntradeworld.com 

We’re getting on the hype train for one of the biggest events in the hunting, shooting and outdoor industries: IWA Outdoor Classics 2023. The show will take place from the 2nd to the 5th of March next year and we wanted to find out what’s new, and why everyone should attend. So who better to speak to than Georg Loichinger – the marketing coordinator for IWA’s organisers Nurnberg Messe. Georg gives us the lowdown on what should be one of the most exciting and successful editions of this trade show yet. 

If you do want to visit IWA, then the ticket shop is now open online, simply head over to www.iwa.info

For all the latest hunting and shooting industry news head over to www.guntradeworld.com 

With a history that began by creating products for NASA, high-performance lighting provider Steamlight has a very interesting tale to tell. VP of sales, Allen Lance, takes us on the journey from those beginnings to becoming and international brand with customers in multiple markets.

“We have a close bond with our distributors all over the world, especially in Europe. We work to cover as many markets with as many distributors as possible, and we have great working relationships with them.” – Allen Lance.

To see more news and insight from the global shooting and hunting industry, visit www.guntradeworld.com 

With a focus on quality and an ambition to grow its product range and its network of global partners, Armament Technology Incorporated has quite the story to tell. The company’s VP of sales, Trevor Publicover, gives us an insight into life at the high-end of performance optics and how being an entrepreneurial company at its core has helped it more easily navigate challenges and grow its global distribution network.

Visit www.guntradeworld.com for the latest hunting and shooting B2B news.

With a history stretching back more than 100 years, a family-run and owned model, and a core product that hasn’t changed since the early 1900s – Ballistol is a name you can trust in the world of gun care and maintenance. The company's managing director Andreas Zettler and marketing and PR manager Leif Jacobsen tell us about Ballistol's past, present and future and how its wide range of products has helped it stay on top of the market during difficult times.

Learn more about Ballistol at: www.ballistol.eu

For more on the global hunting and shooting industry, visit: www.guntradeworld.com 

Marketing: it’s an essential part of a successful business, but is it something we always pay the proper amount of time, energy, and attention to? In most cases, probably not. At least that is the viewpoint of creative marketing agency Dupree International. The UK-based company, which can count brands such as Streamlight, Realtree, Eley and Daniel Technologies among its present and past clients, is an expert in helping companies first identify their brand identity and then communicate that with clarity and efficiency. We spoke to its co-founders Julie and Martin Dupree to find out how.

Learn more about Dupree International at: www.dupreeinternational.com

Learn more about Gun Trade World online at: www.guntradeworld.com

Social media and influencers have become an important part of the marketing mix, but how do you do it right? Al Louangketh, marketing coordinator for Spanish rifle expert Bergara, explains how to avoid the pitfalls and create a coordinated, happy and motivated team of ambassadors. Since he joined the Bergara team he has been busy working on both an effective pro team programme and also a social media engagement programme. 

“It’s not just about numbers, we want to choose the right candidates to join our team that fit our mindset and understand that being in this position isn’t just about self-promotion or free gear, it’s wanting to be part of a family-oriented team.” He explains.

Learn more on www.guntradeworld.com and www.bergara.online

With just a few weeks to go until the return of the IWA OutdoorClassics trade show, we speak with exhibition director Rebecca Renn about the challenges the organisation has faced in the last two years, what it has learned from the tough times, and why this year's event is not to be missed. If you are on the fence about attending Europe's biggest hunting and shooting trade fair in Nuremberg, Germany this March, then let our conversation with Rebecca assure you that you really don't want to miss out. 

To learn more about IWA or to register to attend, head online to: www.iwa.info 

For more of the latest hunting and shooting industry news and views, visit www.guntradeworld.com

In this episode, we're all about customer service. The customer is king – we all know that, right? But how do you really achieve a true and genuine connection with your customers – both B2B and end users – rather than just paying lip service to the idea of customer service? Rueben Aleckson, the dealer training and customer experience manager at Vortex Optics, gives us his take on how and why the customer is at the heart of everything the company does.

In this episode, we were fortunate enough to speak candidly with Greg Sharpe – he’s the director of Sellmark OOD which is the Europe-based arm of top optics and outdoor shooting brand provider Sellmark.

From a fascinating military background to running Sellmark’s business for Europe, the Middle East and Africa, Greg has pretty much seen it all in this industry and he has some interesting takes on how the business can grow, the ethics and values needed in a modern workforce and why the industry needs to work closer with governments for its long-term prosperity. We hope you enjoy this episode and don’t forget to check out www.guntradeworld.com for the latest B2B hunting and shooting news.