The Happy Hour Marketing Show

The Happy Hour Marketing Show

By Nick, Nigel & DomBusinessMarketing
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The Happy Hour Marketing Show episodes

  • The Sound of Success: Why Audio Marketing Resonates with Today’s Audiences

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    In this episode: We explore why audio marketing is a must-have strategy for brands. From podcasts to audio ads, we’ll discuss how audio creates intimate, memorable connections that cut through visual noise. Discover why listeners are tuning in and staying loyal as we share insights on building brand identity and engaging audiences in powerful, screen-free ways. Whether you’re new to audio or a seasoned marketer, tune in to learn how sound drives impact.

    35 min
  • Greenwashing, hushing and wishing? What are they and why do they matter?

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    In this episode, we delve into the intriguing phenomenon of "greenhushing," where companies choose to keep their environmental initiatives under wraps. While greenwashing, the act of overstating eco-friendly efforts, garners much attention, greenhushing is its quieter counterpart. Join us as we explore why some businesses opt for silence on their sustainability achievements, the potential impacts on consumer trust and corporate reputation, and the broader implications for the global green movement.

    33 min
  • Exploring Generational Marketing

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    In this episode: We delve into the fascinating world of generational marketing. From Baby Boomers to Gen Z, each generation brings a unique set of values, preferences, and communication styles. We'll uncover the key characteristics of each generation and how marketers can tailor their strategies to effectively engage with diverse age groups. Whether it's understanding the nostalgia of Boomers, the tech-savviness of Millennials, or the authenticity sought by Gen Z, we'll provide actionable insights to help you connect with your target audience across generations.

    32 min
  • The Rise of AI

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    In this episode, we delve into the fascinating realm of artificial intelligence and its profound impact on modern marketing. From chatbots revolutionising customer service to predictive analytics optimizing campaign strategies, AI is reshaping the landscape of digital marketing, in unprecedented ways.

    Join us as we explore the rise of AI, uncovering its potential to drive efficiency, personalise experiences, and unlock new realms of creativity in marketing endeavours. Tune in to discover how embracing AI can propel your brand forward in today's dynamic marketplace.

    45 min
  • Are You Giving Too Much Away?

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    In this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.

    26 min
  • In The News

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    In this episode: We share the latest headlines in marketing news and discuss valuable updates SMEs should know about.
    28 min
  • The Growing Influence of Influencers

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    In this episode: We welcome Marketing Automation Manager, Laura Robinson, as we discuss the growing influence of influencers. We’ll share our views on influencer marketing, plus share real-world examples of how your brand can utilise this marketing tactic.
    39 min
  • Getting Your Business Fit for 2023

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    In this episode: We discuss immediate and accessible marketing approaches that your business can take to inject cashflow, from immediate conversion to bookings, we discuss digital transformation approaches that drive the bottom line.
    38 min

About The Happy Hour Marketing Show

From the publisher's feed

The Happy Hour Marketing Show is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital…