By Nick, Nigel & Dom
The Happy Hour Marketing Show is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world.<
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The podcast currently has 57 episodes available.
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In this episode, we delve into the intriguing phenomenon of "greenhushing," where companies choose to keep their environmental initiatives under wraps. While greenwashing, the act of overstating eco-friendly efforts, garners much attention, greenhushing is its quieter counterpart. Join us as we explore why some businesses opt for silence on their sustainability achievements, the potential impacts on consumer trust and corporate reputation, and the broader implications for the global green movement.
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In this episode: We delve into the fascinating world of generational marketing. From Baby Boomers to Gen Z, each generation brings a unique set of values, preferences, and communication styles. We'll uncover the key characteristics of each generation and how marketers can tailor their strategies to effectively engage with diverse age groups. Whether it's understanding the nostalgia of Boomers, the tech-savviness of Millennials, or the authenticity sought by Gen Z, we'll provide actionable insights to help you connect with your target audience across generations.
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In this episode, we delve into the fascinating realm of artificial intelligence and its profound impact on modern marketing. From chatbots revolutionising customer service to predictive analytics optimizing campaign strategies, AI is reshaping the landscape of digital marketing, in unprecedented ways.
Join us as we explore the rise of AI, uncovering its potential to drive efficiency, personalise experiences, and unlock new realms of creativity in marketing endeavours. Tune in to discover how embracing AI can propel your brand forward in today's dynamic marketplace.
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In this episode: We discuss the relevance of email marketing today and how to make email campaigns more engaging to unlock the inbox of recipients.
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In this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.
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In this episode: We share the latest headlines in marketing news and discuss valuable updates SMEs should know about.Send us a text
In this episode: We provide 10 cost-effective marketing ideas for any business, discussing the benefits of each.Request a FREE Online Marketing Health CheckSend us a text
In this episode: We welcome Marketing Automation Manager, Laura Robinson, as we discuss the growing influence of influencers. We’ll share our views on influencer marketing, plus share real-world examples of how your brand can utilise this marketing tactic.Send us a text
In this episode: We discuss immediate and accessible marketing approaches that your business can take to inject cashflow, from immediate conversion to bookings, we discuss digital transformation approaches that drive the bottom line.Send us a text
In this episode: We look back at our 2022 trend predictions and see whether we were right, or horribly wrong! Join us for the first episode of 2023.The podcast currently has 57 episodes available.