By Casey Cheshire
4.8
2626 ratings
The podcast currently has 588 episodes available.
What game-changing insights about revenue attribution and AI are reshaping the future of data-driven marketing? In this episode of the Hardcore Marketing Show, I sit down with Anne Murlowski, an inspirational marketing leader and VP of Marketing at Terminus. With over 15 years of experience as a full-stack marketer, Anne shares her invaluable perspectives on revenue attribution, data-driven marketing, and the disruptive potential of AI.
Together we explore the ins and outs of revenue attribution, discussing its value and the challenges it can bring to marketing teams. Anne highlights the importance of a holistic view and great content over just chasing metrics. She also delves into AI's growing role in marketing, looking at how it can enhance content creation and personalization while reminding us not to rely too heavily on AI-generated content. If you're interested in the evolving landscape of marketing and the impact of AI, this episode is the episode for you!
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is an incredible SaaS marketing leader. She has over twenty years of marketing experience, introducing Val Riley, VP of Marketing & Strategy at Insightly. She joins Casey today to discuss how to foster creativity, why remote work might actually be better, and the importance of creating a space for all voices.
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is someone that can do it all. They are a marketing executive turned entrepreneur. Introducing Laurie Barkman, Founder of The Business Transition Sherpa. She joins Casey to discuss career transitions, key strategic focus areas, and the real impact of your marketing budget.
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is an accomplished marketing specialist and trailblazer in the field. She is a seasoned marketing executive, with decades of experience in B2B, B2C, and nonprofit Introducing Stevie Kuenn, the Senior Director, Content & Partnerships at Challenger. They join Casey today to discuss personal biases, storytelling, and the importance of being open to new opportunities.
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is an experienced executive, speaker, and growth leader. He has over 25 years of experience leading marketing and customer success teams in the fast-paced world of B2B SaaS companies. Introducing Chip House, the CMO at Insightly CRM. He joins Casey today to discuss the myth that brand doesn't matter in B2B marketing, the significance of storytelling and customer success stories, and the challenges of migrating to new CRM systems.
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is a thought leader and brand growth specialist. He is an expert in PR, media, and content strategy. Introducing Ryan Klee, the Co-Founder of Rootstock. He joins Casey today to discuss strategic insights, the importance of authenticity, and sharing consistent content.
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is an entrepreneur marketing leader, a sports radio pro and author of “Playing It Safe Sucks: A manifesto for courageous marketing.” Introducing John Miller, the President and Founder of Scribewise. They join Casey today to discuss why SEO is not how B2B consumers are finding companies today. John mentions the importance of having a human being at the forefront of AI generated content to ensure it’s suitable for human consumption. John also highlights how companies can get consumed by statistics, causing them to overlook the importance of fostering relationships, which ultimately drives more business.
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is a thought leader with over a decade of marketing experience. They have a knack for all things including creating compelling marketing campaigns, and engaging content. Introducing Tara Robertson, the head of DemandGen at Chili Piper. They join Casey today to discuss how email lead nurturing is something companies are underutilizing. Tara also mentions LinkedIn’s thought leader ads and how they can be personalized. AI isn’t something people should fear, instead they should use it to save themselves time.
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Today’s guest is a proven expert in B2G marketing. She is an award winning thought leader with decades of marketing experience. Introducing Sarah Kim, the Chief Marketing Officer at Iron Bow Technologies. She joined Casey today to discuss the emotional intelligence (EQ) lense, B2G strategies, and educating the customer.
Connect with Sarah:
LinkedIn: https://www.linkedin.com/in/sarahckim
Website: https://ironbow.com
Shoutouts:
Ironbow: Where IT Innovation Comes Together
Machiavelli for Women - Stacy Vanek Smith
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Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
YouTube: https://youtu.be/4NyWFZcgofw
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
The podcast currently has 588 episodes available.