Today’s guest is an inspirational leader. She’s a marketing and thought leader and has worked with brands such as Disney, Toro, GE, and Sonic. Introducing Brooke Janousek, the Founder & CEO of The Grow CMO and a Founding Member of Your Cohort. Brooke joins Casey today to discuss her journey to becoming a marketing leader and her views on the interplay between brand and performance marketing. She talks about the importance of authenticity in content creation and shares her insights on future trends in the field. Brooke also emphasizes the role of continuous learning and exploration, urging aspiring marketers to try out new things and gather diverse experiences to fuel their creativity and adaptability.

Connect with Brooke:

• LinkedIn: https://www.linkedin.com/in/brookejanousek 
• The Grow CMO: https://www.thegrowcmo.co 
• Your Cohort: https://www.yourcohort.co 

Shoutouts:

• Jim Stengel - The CMO Podcast: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334 
• Everydaydoses (Mushroom Coffee): https://www.everydaydoses.com 
• Jason Bateman, Sean Hayes, and Will Arnett - SmartLess: https://podcasts.apple.com/us/podcast/smartless/id1521578868 
• Nancy Mitchell: https://journalism.unl.edu/nancy-mitchell 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/Z3RzpAFp6F8

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Presenting our guest for today, an enthusiast dedicated to revolutionizing B2B Marketing and Demand Generation. With a rich background of over a decade in B2B tech marketing, we welcome Liam Bartholomew, the Vice President of Marketing at Cognism and the engaging host of The Loop Podcast. In this conversation with Casey, Liam delves into the dynamic aspects of purchasing decisions, critiques the roots and limitations of the conventional marketing funnel, and explores the transition from a rigid marketing funnel to a more adaptable approach.

Connect with Liam:

• LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83 
• Website: https://www.cognism.com 
• The Loop Podcast: https://the-loop.captivate.fm/episodes 
• Cognism Podcasts: https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts 

Shoutouts:

• Exit Five (Community for B2B Marketers): https://www.exitfive.com 
• Refine Labs - The Vault: https://vault.refinelabs.com 
• Adam Holmgren on LinkedIn: https://www.linkedin.com/in/adam-holmgren 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/k0YS9VPG4yQ

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today's guest is Mark Huber, the VP of Marketing at UserEvidence. In this episode, Mark and Casey explore outdated PR tactics, employee advocacy in marketing, and internal marketing strategies. Mark is a seasoned B2B marketing leader and brand builder, having also launched and co-hosted the Demand Gen U Podcast.

Connect with Mark Huber:

• Mark Huber on LinkedIn: https://www.linkedin.com/in/markehuber 
• UserEvidence Twitter: https://twitter.com/GetUserEvidence 
• UserEvidence website: https://userevidence.com 
• Personal Website: https://markhuber.co 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/lR6zZpYQS24

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Our guest today brings 24 years of expertise in marketing and sales, embodying a visionary approach with a strong focus on AI and digital-first strategies. Meet Mike Vannoy, the Chief Marketing Officer at Asure Software and a board member at Brus.ai. In this conversation with Casey, Mike delves into topics such as demand, lead generation, content, and both inbound and outbound marketing.

Connect with Mike Vannoy:

• LinkedIn: https://www.linkedin.com/in/mikevannoy 
• Asure Software Website: https://www.asuresoftware.com 
• Brus.ai Website: https://www.brus.ai 
• Twitter: https://twitter.com/mikevannoy 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/QxFbZCUIWSA

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast. In this episode, he engages with Casey to delve into topics such as Retention.com, the dynamics of email frequency and engagement, and effective email marketing strategies.

Connect with Adam Robinson:

• LinkedIn: https://www.linkedin.com/in/retentionadam 
• Website: https://retention.com 
• Twitter: https://twitter.com/RetentionAdam 
• 10 Years in the Making Podcast: https://www.youtube.com/playlist?list=PLfqBS6a5IzYAHUrmo-8a_Yv7ir2Dg0ki_ 

Shoutouts:

• Joe Rogan (Website): https://www.joerogan.com 
• Lex Fridman (Podcast): https://lexfridman.com/podcast 
• The Four Steps to the Epiphany (Book Link): https://a.co/d/bdiLf27 
• Y Combinator (Blog): https://www.ycombinator.com/blog 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/P08buaYLDrk

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Step into the world of email marketing brilliance with our special guest today – Jay Schwedelson, a true virtuoso in the realm of digital communication. As a serial entrepreneur, Founder, and CEO of various companies, including SubjectLine.com and GURU Events, he has mastered the art of crafting compelling messages. Currently serving as the President and CEO of Outcome Media, Jay is also the charismatic host of the 'Do This, Not That! For Marketers Only!' Podcast. Join Casey and Jay as they unravel the secrets of email marketing intricacies, unveiling essential strategies that you can apply right away. Discover the hidden power of perfect timing in the email marketing game.

Connect with Jay Schwedelson:

• LinkedIn: https://www.linkedin.com/in/schwedelson 
• Subjectline.com Website - https://www.subjectline.com 
• Outcome Media Website - https://outcomemedia.com 
• GURU Events Website -  https://guruevents.com 
• Twitter: https://twitter.com/worldata 
• Do This, Not That! For Marketers Only! Podcast: https://jayschwedelson.com/podcast 
• Guru Conference Website: https://www.guruconference.com 

Quote Of The Show:

• “Just following the herd is not the path to success, It's the path to mediocrity.” - Jay Schwedelson

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/nX_JE-iKVzQ

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Prepare to be inspired by today's guest, a luminary in the realms of SaaS leadership, agency innovation, and performance marketing wizardry. Meet Paris Childress, a maestro in the digital arena, with podcasting prowess and a Google legacy to boot. As the visionary CEO and Founder of Hop Online and the captivating Host of The Paris Talks Marketing Podcast, Paris graces our conversation with Casey today. Together, they unravel the intricacies of Google ads, explore the nuances of growth strategies, and dive deep into the world of performance marketing. Get ready for an enlightening journey into the heart of digital excellence!

Connect with Paris:

• LinkedIn: https://www.linkedin.com/in/parischildress 
• Website: https://hop.online 
• Twitter: https://twitter.com/parischildress 
• Podcast: https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813 

Shoutouts:

• Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 
• Refine Labs Website: https://www.refinelabs.com  
• B2B Revenue Vitals (Podcast): https://www.refinelabs.com/podcast 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/EVlmCpzhaxk

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Welcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contemporary online universe, shedding light on its complexities and boundaries. Additionally, Mary challenges conventional knowledge, proposing that the imperative to track every digital interaction might not be as vital or feasible as once believed.

Connect with Mary:

• LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2 
• Website: https://mapmycustomers.me 
• The Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083 

Shoutouts:

• Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 
• Refine Labs Website: https://www.refinelabs.com 
• The B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213 
• Marketing Magic with Rand Fishkin - Hard Corps Marketing Show - Episode # 347: https://youtu.be/2kyxA3Xw1CM 
• Anna Furmanov on LinkedIn: https://www.linkedin.com/in/annafurmanov 
• Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing 
• The Next CMO: A Guide to Operational Marketing Excellence (Amazon Book Link): https://a.co/d/cPh2P68 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/sg0KLT40Jew

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Our guest today is an incredibly skilled strategist, investor, and consultant. He excels at building powerful brands and has authored books like "Balancing the Demand Equation" and the latest release, "The Chief Growth Officer's Handbook." His expertise lies in assisting companies in developing contemporary, buyer-focused demand generation initiatives. He specializes in transforming lead-to-revenue processes, driving profitable revenue growth, and establishing enduring brands. Introducing Adam B. Needle, The Chief Executive Officer and Principal at ANNUITAS. 

Adam joins Casey today to challenge the misconception that a well-thought-out go-to-market strategy guarantees success. Furthermore, quality over quantity is crucial in lead generation. Rather than focusing on the volume of leads, it's essential to have meaningful insights about potential clients. Moreover, organizations don't need a CMO; they need integrated marketing functions. Demand elements, product marketing, and brand communications should align with relevant departments. In this episode, a plethora of myths are debunked, and harsh realities are confronted, making it a content-rich discussion.

Connect with Adam:

• LinkedIn: https://www.linkedin.com/in/abneedles 
• Website: https://www.annuitas.com 
• Twitter: https://twitter.com/abneedles 
• Balancing the Demand Equation - Book Link: https://a.co/d/12hGF4F 
• The Chief Growth Officers Handbook - Book Link: https://www.annuitas.com/wp-content/uploads/2023/07/CGO-Handbook-2023_ANNUITAS.pdf 

Shoutouts:

• Matt Siegel - Matty In The Morning: https://www.instagram.com/MattyintheMorning 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/QmpI-rbDuy4 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a seasoned marketing leader and thought leader. Introducing Avi Bhatnagar, Vice President of Growth Marketing at Commvault. Today, Avi and Casey are coming together to address and dispel five misconceptions about PLG (Product-Led Growth), how PLG isn't just for SMBs; larger enterprises can also benefit by involving cross-functional teams and promoting inclusivity within the buying committee. Furthermore, PLG's success depends on alignment across executive, sales, marketing, customer success, pricing, and operations teams—not just the product team. 

Connect with Avi Bhatnagar:

• LinkedIn: https://www.linkedin.com/in/avi-bhatnagar-b946642 
• Commvault: https://www.commvault.com 
• Twitter: https://twitter.com/avibay 
• Metallic.io: https://metallic.io 

Shoutouts:

• Openview Partners: https://openviewpartners.com/blog/category/product-led-growth 
• Wes Bush on LinkedIn: https://www.linkedin.com/in/wesbush 
• Hila Qu on LinkedIn: https://www.linkedin.com/in/hilaqu 
• Sangram Vajre on LinkedIn: https://www.linkedin.com/in/sangramvajre 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/QTEHVoXNxBg

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/