Dr. Jeff Tanner talks about the book he co-wrote with George Dudley: "The Hard Truth About Soft Selling."

The Hard Truth About Soft Selling

The award-winning Business Review is a radio series airing since 2005 on the Central Texas NPR station, KWBU-FM 103.3, and available to national public radio stations. Business people will hear valuable nuggets of information straight from the experts who are researching and writing about a wide range of relevant topics. Each week Business Review offers the latest in business trends and research - both nationally and globally. Each program runs two minutes in length.

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The Hard Truth About Soft Selling

The Hard Truth About Soft Selling

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