This podcast from OneNexis addresses the difficult leadership decision of when to pivot from a failing business or product marketing strategy.

It emphasizes that knowing when to stop is crucial, highlighting the emotional and financial challenges that often prevent leaders from changing course.

The discussion differentiates between temporary setbacks ("Dips") and situations where success is impossible ("Dead Ends"), advocating for data-driven decision-making and a willingness to abandon strategies that are not working.

The author presents a framework for assessing when a pivot is necessary, encouraging leaders to evaluate customer feedback, measure key metrics, and consider opportunity costs.

Ultimately, the podcast champions pivoting as a leadership skill that enables companies to adapt, learn, and achieve greater success.

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