Are you getting plenty of click-throughs, but no action? A lot of views, a lot of impressions, but no purchases?

On this week’s solo episode of True Story: The PR Podcast, Whitney discusses the mysteries in marketing and how to solve the hardest one: why are customers looking but not buying?

There are a few things to consider, such as competitive pricing and promotions, but the most important aspect to think about is your copy. 

Whitney gets to the nitty-gritty on how to curate copy that takes your customers from lurkers to converters. Don’t miss this week’s episode!