Steve Galante

BigSqueeze.com, Product Evolutions

Find Consumer Pain Points to Optimize Your Messaging 

How can you be “fast and furious” when launching a crowdfunding campaign? What is the best way to find consumer pain points to optimize your messaging? Crowdfunding, social media, influencer marketing, HSN, brick and mortar… we talk about it all in this interview with the founder of The Big Squeeze, Steve Galante.  In the next 20 minutes, you’ll learn from successes, and mistakes, that they’ve made over the past several years. If you’re an inventor trying to find your footing in the marketing world, you don’t want to miss this podcast. 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why marketing should never be an afterthought when creating a new invention
• How to utilize crowdfunding by putting a high-quality video on the campaign to help propel your product to success 
• Finding consumer pain points to optimize your messaging 
• How influencer marketing led to over 8 million views of one video 
• And so much more! 

You can watch the full interview here: https://youtu.be/518cPb8L_Fw

For the listeners, go to bigsqueeze.com to learn more about their innovative product and receive 10% off with code "harvestgrowth." 

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. 

How does education about your product turn people into passionate consumers?  What are ways to silence the noise of low-quality knock-offs through quality and innovation? How do you gain great sales and endless satisfied customer testimonials with all the competition on Amazon? In today’s episode, Robert Watson, Founder of Crown Quality Products, shares his personal success journey with his line of iconic hair products.

Robert shows us all that you can reach your business goals with passion, drive, energy, and excitement.  In this 20 minute interview, Robert tells us how he grew his business from scratch into both national retail and e-commerce with phenomenal success. 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• How to use quality and innovation to outshine knock-off competitors 
• The turning point of success on Amazon that leads to high sales and endless happy customer testimonials 
• Ways to educate people about your product that will turn them into passionate customers 
• Successfully growing your business from scratch in national retail AND e-commerce 
• And so much more! 

You can watch the full interview here: https://youtu.be/lophCE9AZy0

Check out the full line of products at CrownQualityProducts.com, and get 20% off your purchase by using promo code “HarvestGrowth22”

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free strategy call! 

How do you bring an existing product into the United States?  What ways can you learn from products and brands that came before you to make your own product or brand successful?  Mayumi Ishii, the Founder & Chief of Chrysmela, answers these questions and many more in the Harvest Growth Podcast.

If you’ve always wanted to launch a product and become an entrepreneur, but you are waiting for the perfect idea before getting started, listen to this interview with Mayumi Ishii. Chrysmela is a patented earring back that is the most secure earring back on the market. Mayumi will teach you how to find a successful overseas product and bring it to your own country, which can be a much faster path to a successful product launch. 

 In today’s episode of the Harvest Growth Podcast, we’ll cover:

• How to find good products to source that already have a proven track record overseas and bring them to the United States 
• How to do free market research to prove your product, service, or brand before you launch
• Ways to stay resourceful throughout the entire product launch process and continued growth 
• Learning from other companies already doing well to save you time and money 
• And so much more! 

You can watch the full interview here: https://youtu.be/slrOy64BpnA

Go to chrysme.la and use the discount code harvestgrowth for 15% off your purchase! 

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. 

Why are patents important for product marketers?  Is it worth the cost? When is the right time to start the patent process? Do you need a patent for your business? Today, we interview one of the premier patent attorneys in the United States.

Rich Goldstein of Goldstein Patent Law sat down with us and helped us better understand the patent process, and he will do the same for you! Rich has secured more than 2,000 patents over the past 25 years and is the author of the consumer guide to obtaining a patent for the American Bar Association. 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why patents are important for product marketers 
• All the nuances surrounding when the right time is to begin the patent process 
• The process of obtaining a patent 
• Resources recommended for those interested in learning more about all of the ins and outs of the patent process 
• And so much more! 

You can watch the full interview here: https://youtu.be/JSeqMmCdrmY 

 If you think it’s time think about patenting your product, go to GoldsteinPatentLaw.com to learn more about Rich Goldstein’s business! 

 Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. 

When is the best time to leave your stable day job and take the leap to run your product business full time?  Rick Perez, the Co-Founder of CoolBeds4Pets.com shares his story of making that transition and how it helped drastically improve the profitability of his business.

Husband and wife team Rick and Jennifer Perez founded CoolBeds4Pets.com after years of participating in dog sports where they gathered tons of expertise about what makes the best possible dog beds. This podcast provides valuable information for those trying to scale and grow their business and have it become a full-time gig! 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• How to know when it’s time to take the leap to run your product business full-time 
• The best practices for scaling your business for profitability and growth 
• How failure can be the best school to learn how to market a product 
• And SO much more! 

You can watch the full interview here: https://youtu.be/Pk_RHxMKC2U

 Check out their full line of products at https://coolbeds4pets.com/, and get a 10% discount off of your purchase by using promo code “harvestgrowth”

Ben Knepler – TruePlaces.com 

How To Find & Fill A Gap In The Marketplace 

Where is the hole in the marketplace that will launch your product to success? How do you decide on a solid price point for your product? How can you raise over $160,000 on Kickstarter to get your business off the ground? What are the next steps for your business after successful crowdfunding?

Ben Knepler, the co-founder of TruePlaces.com and inventor of the Emmett Folding Chair, answers all these questions and more in today’s interview. Ben Knepler was trained in classical marketing at Wharton Business School, which led to his career with Campbell’s Soup and other top-level consulting firms. He summarizes years of experience into a very valuable 30-minute interview. Listen to this interview to learn how to maintain a relentless focus on the consumer by understanding their needs as you develop your product, branding, and marketing. 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• How to raise over 160k on Kickstarter to launch your business
• What the next steps are for your business after a successful crowdfunding 
• How to find a hole in the marketplace that isn’t filled by other products 
• Choosing a price point for your product that sells while creating value 
• And so much more! 

You can watch the full interview here: https://youtu.be/bvIFaZeKx3o

 Check out the Emmett Folding Chair at TruePlaces.com. The Emmett Folding Chair uses new patent-pending technology and design that allows for no sagging or pinching while still folding compactly. 

Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.

Gable Eaton — TeqTouch 
Listen To Your Audience To Have A Successful Product 

A former White House marine shares his story of persistence, discipline, and building relationships. Today, we speak with Gable Eaton, the Founder of TeqTouch and creator of UTouch. He discussed how he built a successful product that blocks germs from touch screens even before the era of COVID-19. 

UTouch is a patented wearable stylus used as a barrier for protection against germs on public touchscreens and touchpads. It is made of grade 50A durable, nontoxic silicone. UTouch uniquely designed features include raised nodules for max interaction, accommodation aperture for longer fingernails, and a snug fit that contours to the user’s finger. 

 In today’s episode of the Harvest Growth Podcast, we’ll cover:

• How to go from concept to patent when creating a brand new product
• Ways the reason for purchasing a product can shift as it is in the marketplace  
• How persistence and building relationships help grow your business 
• The power of creating branded products to promote sales 
• And so much more! 

You can watch the full video interview here: https://youtu.be/Ub1GkanZvls 

Check out UTouch by TeqTouch at TeqTouch.com. Use the discount code “harvestgrowth” to get 50% off a pack of five. 

Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free strategy call. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.

Success takes tenacity and never giving up. Today, I interview two energetic sisters — Shelby McKee & Christy Parry — from Cincinnati, Ohio. They share their story on how they used grit and tenacity to eventually land on Good Morning America, The Today Show, QVC, Shop HQ, Daymond Johns’ Shark Tank Group, and now going into Nordstrom’s — their life long dream.

Keysocks are knee-high, no-show socks that don’t bunch up at all due to their unique design. Keysocks are the only knee-high no-show socks that stay in place and out of sight. We’ll learn all about the lengths these sisters went to to get their products into retailers. This interview shows that nothing can stop you when you create a product that you’re passionate about. You’ll really enjoy their story! 

 In today’s episode of the Harvest Growth Podcast, we’ll cover:

• The importance of connecting with other entrepreneurs and product marketers as you launch a new product
• How to trust yourself through the entire process of creating a new business 
• How to market a product with multiple SKUs 
• What it’s like to work every day with your sister… family business 101! 
• And SO much more. 

 
Check out the full line of Keysocks products at KeySocks.com, and get a 25% discount off your purchase using promo code “harvestgrowth”

Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.

We all ate bubbles as kids, right? Today, we speak with the founder of Bubble Lick, safe and delicious bubbles for kids and adults. Jason Tiger, the Founder of Bubble Universe talks about how to market a truly disruptive product. Prior to starting this business, he had 5 years of experience with the largest bubble manufacturer in the world. Bubble Lick bubbles are made from natural, food-safe, FDA-approved ingredients. In this interview, Jason Tiger talks about marketing tactics, successes, challenges, advice, and many interesting stories along the way. You’re going to love this interview! 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• How to disrupt an old industry that hasn’t changed in over a century 
• Finding gaps in the market to fill rather than following trends 
• Successful ways to market with a smaller budget 
• Learning, making mistakes, and developing self-confidence through creating your own business
• And so much more! 

Check out Bubble Universe’s full line of products at BubbleUniverse.com, and get 10% off your purchase by using the promo code, “harvestgrowth”

Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. And, check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.

Elyse Kaye

BloomBras.com

Niche Down To Profit Up

How do you go about inventing a one-of-a-kind product? Why is it important to find your niche? How can you utilize crowdfunding to launch your product? And, what does NASA have to do with this product?  Elyse Kaye, the Founder/CEO of BloomBras and the Founder of Aha Product Solutions, answers these questions and many more. Elyse Kaye discusses the way she helped build a sustainable factory to manufacture her product in a quality and sustainable way, how NASA scientists were brought in to develop a brand new design, and incredibly valuable information for new inventors and product marketers. You don’t want to miss this one!

About Bloom Bras

Bloom Bras is a patented, one-of-a-kind sports bra invented by Elyse Kaye. Elyse Kaye partnered with NASA, shipping and packaging experts, and a celebrity corset designer to develop this product. It has no underwire, while still lifting rather than squishing which removes pressure on the shoulders and ribs. They are the most body-inclusive line on the market, carrying sizes from 28C to 56L. Bloom Bras have been featured in publications including Huffington Post, Thrive Global, and Elite Daily. 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why it’s important to niche down so you can profit up 
• How to remain authentic by always listening to what your customer is asking for 
• What led Elyse Kaye to invent Bloom Bras 
• Advice for new inventors and product marketers 
• & so much more! 

Check it out at BloomBras.com, and get a 10% discount off your purchase by using promo code “harvestgrowth.”

Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products, now totaling over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response TV and digital media marketing.