Jon LaClare interviews his good friend and longtime DRTV media partner, Scott Kowalchek.  Scott is the founder and CEO of directAVENUE, one of the largest and most respected Direct Response Television media buyers in the industry.
Scott shares how the industry has changed over the past few years and what you can do to capitalize on the changes to be as successful as ever.  If you are looking to launch or grow your business with Direct Response Television marketing, this is a must-listen-to episode!

Ken Yocum has been running a successful outdoor products business for years, and recently their success started to skyrocket when they started using direct-response television and Facebook video marketing to raise awareness and demand.
Today, you can find CampMaid Dutch oven accessories at Wal-Mart, Cabela's and dozens of outdoor retailers, and you can also find their products on Amazon or at CampMaid.com
In this episode, Ken shares some of the difficulties he encountered during the early years as well as learnings that helped turn him into the success he is today.
All Harvest Growth Podcast listeners get a 20% discount at CampMaid.com with promo code "harvest"
To see the CampMaid videos referenced in our interview copy and paste these links into your web browser:
CampMaid Online Marketing Video produced by Harvest Growth: https://www.youtube.com/watch?v=7WPkkJqw4pU 
Original Tradeshow "Viral Video":  https://www.facebook.com/DIYPreparednessGetReadyNow/videos/vb.528130140664239/643982722412313/?type=2&theater 
 

In this episode, Jon LaClare, founder of Harvest Growth, is interviewed by Carmine Denisco on his Inventors Launchpad Podcast.  Jon shares the key elements of the Perfect Launch process that he has used to successfully launch over 350 products to market in the past 15+ years.