This episode is about Demystifying Marketing Innovation and Creating a Culture of Change, by Priscila Stanton, Senior Marketing Executive She spearheaded innovation at some of the largest organizations in the industry.

Priscila Stanton is a Senior Marketing Executive with 20+ years of experience as a marketing and innovation leader, leveraging consumer insights to develop and build impactful marketing campaigns. She has built innovation at small and large companies across a wide range of consumer groups, including Hispanics, moms, and kids. She is the founder of Fifth P Consulting, a marketing consulting firm where she advises companies on brand strategy, innovation and communications.

In this episode, we discuss why companies shy away from marketing innovation. Most organizations believe innovation is expensive! Innovation takes too long to develop! These are the statements heard across many companies and come from all parts of the organization, including many CEOs, Founders, and GMs. She debunks the myth that you need a big budget and a lot of time to come up with great innovative ideas!

Hear more about how you can integrate marketing solutions and innovative ideas on a budget.

Has your business experienced some setbacks in the last two years? If you own a business, you were affected by the changing landscape during the pandemic. Peg Jackson, of Peg Jackson and Associates talks more in-depth about mitigating risks and having a blueprint for success if a crisis occurs.

Why does every business no matter how small need a Business Continuity Plan? Learn more about the value proposition of a Business Continuity Plan and the relative ease of putting one together. Peg talks about the importance of understanding what needs to be in place to mitigate risks. She stresses the importance of Business Continuity and having an action plan to gain an infrastructure that will keep your business running smoothly no matter the crisis.

https://pegjacksonassociates.com/

Karen Carr-Crawford is growth strategist, marketer, strategic planner and Goldman Sachs 10,000 Small Businesses advisor. She talks about how to stay resilient during trying times and shares her own experiences on building a successful business especially now, post-pandemic. 

Learn more about her strategic business thinking and survival techniques.

In this segment she talks about a small business' growth opportunity, defining that to increase revenue no matter the situation. If you're serious about being an entrepreneur, you've got to put in the work and take your chances.

Learn more about her background and approach to business resilience.

Contact Karen at LinkedIn: www.linkedin.com/in/karencarrcrawford

[email protected]

Mental Health has dramatically increased since the Pandemic making this discussion a hot topic and one to not miss. Concerns of isolation, small business closures, revenue loss, job loss, health concerns, along with working parents balancing both childcare while maintaining their jobs, Americans (more than ever), are under stress. How do we manage the anxiety we face today in this ever-changing climate we're in? 

Liz Falvey, an educator with a passion for wellness and movement, shares her philosophy and perspective as a working parent, to manage mental health on a daily basis. Along with sharing her experiences, she opens up about her daily wellness habits and positive mindset which you can incorporate throughout your daily routine to get you centered once again.

Let's take a listen...

Are you a small business entrepreneur looking to attain more guidance to run your business? Are you looking for better resources that can steer you in the right direction? Today, most small businesses are experience a set-back and dealing with today's major crisis. They're also managing other obstacles and need help navigating their business to take to the next level, OR they're simply struggling to stay afloat.

You're not alone. There's a program out there that can help small business owners maneuver all facets of business? This is the Goldman Sachs 10,000 Small Businesses program that provides the education, the resources, and the powerful business networks much like a mini MBA and more, but absolutely free if you apply and get accepted.

Website: Southern California 10,000 Small Businesses

I am shedding light on this program because I strongly believe entrepreneurs need to know about this and take advantage of the opportunity. I graduated from the course and it has made a huge impact in the way I run my business and lead my team, especially today. I credit Goldman Sachs for this transformative experience.

In this episode, I’m joined with, Cheryl Melendez, who’s the Associate Director of Southern California’s Goldman Sachs, 10K Small Businesses. She talks more about the program and how you can benefit from their education. Especially today, as we deal with the pandemic and a turbulent economy, entrepreneurs need all the resources they can get.

If this is where you're at with your business, don't miss out on this episode...

Today’s episode: is about "Reinvent your Business before it's too Late” 

Listen to this if you're an entrepreneur unsure about your business future.

We talk with, Jackee McNitt Engles, an executive coach of 20 years and faculty member of Goldman Sachs 10,000 Small Businesses. 

The pandemic has devastated so many businesses with little or no hope on how to pivot. Jackee shares her insights on how to develop a mind shift towards growth and innovation and coaches leaders through the unique challenges we encounter in today’s climate.  She explains that entrepreneurs and leaders must adapt an attitude of reinvention to move past the loss of what was once a thriving business. 

Hear more about her perspective into her coaching practices and experiences with the Goldman Sachs 10,000 Small Businesses program.  

Long Title: Design & Brand Hits & Misfires - How Woman are Portrayed in the Media, Past and Present

We shift gears now to focus on a new segment called, “Design & Brand - Hits & Misfires”, where we take a closer look at brands that send the right message with good content & storytelling, with a contrast on brands that miss the mark altogether.

In this episode, we analyze 3 very different brands - Geritol and Coca Cola's TAB from the 60’s and 70’s, fast-forwarding to a more recent TV spot by Peloton. We discuss the history of gender stereotypes, sexism, and backlash through the lens of these 3 examples.

Let’s look at these Brand Misfires...

I'm joined with my colleague and co-host, Daniel Skelton, on this conversation and Hot Topic discussion.

2020 marks the 100th anniversary of the passage of the 19th Amendment, guaranteeing and protecting women's constitutional right to vote. This movement marked the largest expansion of democracy in the history of our country.  We reflect back on the decades-long struggle, gender equality, and a discussion on how women have advanced in the society and in business.

How has this passage changed how women are perceived today? In the 100 years of expansion, are women perceived more equal or de we have more work to do?

Let's hear this discussion now...

Part 3 - Final Episode

This a 3-part series focusing on digital transformation for small businesses. Our guest speaker is Tanuja Singeetham.  She is a marketing leader and proven digital transformational executive with a passion for driving growth through innovation. She's worked for global, billion dollar brands from the likes of Nestle USA and Behr paint.

We open with Tanuja's long history in Digital Marketing, where she explains how nothing is static in the space. It’s never been truer then now. Unlike traditional marketing, brands today reflect the consumer back to the consumer and deliver on what they want - a huge paradigm shift in marketing we all need to pay attention to.

Let's continue...

©Nestle USA. ©Behr paint.

Part 2 -

This a 3-part series focusing on digital transformation for small businesses. Our guest speaker is Tanuja Singeetham.  She is a marketing leader and proven digital transformational executive with a passion for driving growth through innovation. She's worked for global, billion dollar brands from the likes of Nestle USA and Behr paint.

We begin with a reminder of how the pandemic has affected all businesses. No one could’ve predicted its scale. If you’re not focusing on digital marketing today, now is the time you should start. She also speaks to how small businesses should maximize their limited resources. Good content influences brand choices and builds strong word-of-mouth. Listen more...

©Nestle USA. ©Behr paint.