We all know that bleaching can, and often does cause sensitivity. Reducing or eliminating sensitivity will not only increase patient comfort and satisfaction it also allows you to market your practice as "The" zero sensitivity practice. With the addition of one simple to use, affordable product you can do just that.

In this Podcast Dr. Marty Zase explores the causes and cures of sensitivity and what he does to overcome it. Bleaching should be something that gets patients thinking about more extensive procedures. If you can offer better results with less or no sensitivity, it will impact the bottom line.

Howie Horrocks Mark Dilatush share a boatload of common misconceptions when it comes to properly and effectively promoting dentistry.