Embracing the Jill of All Trades: A Conversation with Katie Calloway

In this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.

00:00 The Lost Art of Face-to-Face Conversations

00:25 Introducing Katie: The Multi-Passionate Pro

00:53 Embracing a Multi-Passionate Lifestyle

01:06 Katie's Diverse Career Journey

04:23 The Power of Vulnerability and Authenticity

07:54 Navigating Societal Pressures and Expectations

11:01 The Importance of Perspective and Authenticity

15:13 The Emotional Depth of Coaching

20:01 Sales Tips and Building Relationships

31:27 Choosing the Right Communication Medium

31:59 The Importance of Tonality in Communication

33:42 Emojis and Emotional Communication

37:20 Over-Communicating in Business

39:01 Future Plans and Learning Mode

43:21 Identity Change and Fitness Journey

47:25 The Shortcut Fallacy in Health and Fitness

52:18 Rapid Fire Questions

⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Website Audit Quiz

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In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

Timestamps:

00:00 Advice to My Younger Self: From Chaos to Consistency

00:47 Welcome to the Health Business Builders Show

01:00 Marketing, Branding, and Business Growth Insights

01:27 Introduction to Corey Hyben and Andro Brand

02:40 The Importance of Consistent Marketing

06:15 Personal Journey: From OT to Marketing Expert

10:37 Helping Clients with Branding and Marketing

16:42 The Value of a Google Business Profile

21:09 Leveraging Local Partnerships for Business Growth

22:45 Defining Your Ideal Client Avatar

23:05 The Niche Hourglass Concept

25:59 The Importance of Time Horizons in Business

27:24 The Role of Coaching in Accelerating Success

28:58 AI in Website Design and Marketing

34:31 What to Expect from a Website Designer

38:02 Conclusion and Final Thoughts

⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Website Audit Quiz

Get all links, resources, and show notes at:

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This episode breaks down effective marketing into three key steps: serve the right audience, solve their biggest problem, and let them spread the word.

Timestamps:

00:00 Introduction to Effective Marketing

00:09 Serve the Right Person

01:06 Solve Their Biggest Problem

02:26 Let Them Spread the Word

03:44 Final Recap and Offer

⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Want to escape the 9-to-5 and build a business that fuels your passionVictoria Loving shares her secrets to success in this inspiring episode.

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Timestamps:

‍00:00 The Fear of Complacency

00:24 Meet Victoria Loving: Vagabond Runner

01:13 Embracing the Vagabond Mindset

04:08 The Essentials of a Vagabond Life

09:31 Lessons from a Military Family

13:20 The Leap to Entrepreneurship

20:49 Building a Business from Scratch

29:58 Overcoming Business Fears

31:58 New Space and Future Plans

32:38 Balancing Work, Training, and Life

34:31 Prioritizing Tasks and Self-Care

39:02 Time Blocking and Productivity Tips

42:11 Challenges of Being a Solo Business Owner

47:28 Future Vision for Vagabond Running

50:56 Rapid Fire Questions and Insights

01:03:25 Final Thoughts and Advice

⁠⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The Farmyard Guide to Focused Marketing: Lessons from a Chicken, Dog, and Rooster

In this episode, we explore how health entrepreneurs can avoid wasting time and money on ineffective marketing by learning from the behaviors of farm animals. Drawing parallels with a chicken, a dog, and a rooster, the video emphasizes the power of focused, consistent, and clear marketing efforts.

Key lessons include the necessity of being persistent like an Australian Shepherd, the importance of clarifying your message and targeting your audience like a rooster, and the pitfalls of spreading yourself too thin like a scattered chicken.

Timestamps:

00:00 Introduction: The Marketing Struggle

01:02 The Power of Focus: Lessons from the Farm

01:19 The Chicken: Scattered Marketing Efforts

02:00 The Dog: Relentless Consistency

03:56 The Rooster: Clear and Consistent Messaging

04:26 Actionable Marketing Tips

06:49 Final Thoughts and Offer

⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Jani Tuomi, co-founder ofImaware, shares how his brother’s battle with cancer inspired his mission to transform healthcare. We explore the power of AI in diagnostics, building trust in healthcare, and lessons from his entrepreneurial journey.

Episode Timestamps:

00:00 Introduction: Love, Fear, and Healthcare

00:44 Meet Yanni Toumami: Entrepreneurial Journey

02:59 Building Trust in Healthcare

03:17 Personal Story: A Brother's Battle with Cancer

04:30 Starting I'm Aware: Challenges and Lessons

06:54 The Importance of Facts Over Fear

10:16 Early Days of I'm Aware

10:37 Navigating Healthcare Regulations

13:10 Lessons from Building a Healthcare Startup

24:48 The Role of AI in Healthcare

33:48 Jet Lag Solutions: Garmin's New Tracker

34:40 Startup Passion: What's Next?

35:14 Austin's Startup Ecosystem

36:36 Mentorship and Lessons Learned

37:37 Navigating the Ever-Changing Startup Landscape

39:08 Curiosity Over Fear: Embracing AI and Change

43:10 The Importance of Feedback for Founders

51:46 Balancing Business and Personal Passions

54:34 Rapid Fire Questions and Final Thoughts

⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

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What exactly IS branding, and why should you care? This episode breaks down the essentials of branding and how it can transform your health business.

Episode Timestamps:

00:22 - What is branding?

02:18 - Why is it important?

04:25 - How do you build a strong brand?

⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Dr. Casey Morgan shares how he turned an $80K investment into a thriving chiropractic practice. Learn his secrets for simplifying operations, building strong patient relationships, and scaling with impact.

In This Episode:

00:00 Introduction to Dr. Casey Morgan

01:02 Casey's Early Life and Chiropractic Inspiration

02:06 Family Business and Entrepreneurship

03:28 The Value of 'Boring' Businesses

06:15 Accelerated Path to Chiropractic

08:20 Mentorship and Learning Experiences

10:24 Starting and Growing a Practice

12:01 Challenges and Successes in Chiropractic

17:18 Patient Care and Building Relationships

28:01 Navigating the Pandemic and Clinic Setup

30:16 Open Office Dynamics

32:07 Simplifying Practice Operations

34:06 Insurance vs. Cash-Based Practices

38:36 Balancing Personal and Professional Life

42:04 75 Hard Challenge Experience

43:41 Impactful Books and Reading Habits

50:22 Future of Western Chiropractic

51:02 Rapid Fire Questions and Closing Thoughts

⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

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Are your marketing tactics stuck in 2024? Discover the 3 trends that will dominate 2025 and learn how to attract more clients, boost engagement, and grow your health business.

Episode Timestamps:

00:19 - Authenticity

02:12 - The Messy Middle

04:08 - Video Domination

The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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An inspiring story about how a nurse practitioner by the name of Tania Yousaf started a mobile IV business called Your Nurse Friend ATX.

In This Episode:

01:00 - Introduction and Name Discussion

02:00 - A Funny Story About B12

03:00 - Journey to Nursing

06:30 - Early Lessons in Nursing

11:30 - Starting the Mobile IV Business

15:30 - Marketing Strategies and Success

27:30 - Navigating the Hiring Process

27:50 - Joining the Bio Boardroom

28:30 - The Value of Networking

32:00 - Challenges in the IV Business

33:40 - The Peptide Game

39:00 - Lessons from Business Mistakes

45:40 - Future Plans and Rapid Fire Questions

50:00 - Final Thoughts and Advice

⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

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