Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. This episode delves into the building blocks of custom audiences - real-world health data (RWD), in conjunction with artificial intelligence (AI) and machine learning (ML) - and how custom segments provide a better way than traditional targeting methodologies for brands to drive script lift. 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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