In this episode, we interview Kerchanin Allen, a marketing expert with ten years of experience in the healthcare industry. Kerchanin discusses her journey from journalism to healthcare marketing, sharing insights on the unique challenges and opportunities in this dynamic field. She emphasizes the importance of strategic marketing, storytelling, and adapting to the evolving landscape of healthcare, including the use of AI.

Chapters/Timestamps:

• 00:00 - Introduction and Kerchanin Allen's Background    
• 09:02 - Strategic Marketing and Storytelling    
• 21:25 - Marketing to Diverse Audiences    
• 31:54 - AI in Healthcare Marketing    
• 40:09 - Sales and Marketing Alignment    
• 47:04 - Advice for Healthcare Marketers and Final Thoughts    

Guest Information:

• Guest's Name: Kerchanin Allen
• Guest's Title/Position: Marketing Expert
• Guest's Linkedin: https://www.linkedin.com/in/kerchanina/
• Guest's Bio: Kerchanin Allen is a marketing expert with over ten years of experience implementing marketing strategies for organizations in the healthcare space. Her experience spans payer level, utilization management, care coordination, and ACO REACH.    

Key Takeaways/Highlights:

• Kerchanin Allen's background in journalism and how it informs her approach to marketing.    
• The importance of strategic versus cosmetic marketing in healthcare.    
• Challenges and strategies for marketing to diverse audiences (patients, providers, investors).    
• The role of storytelling and creating cohesive brand narratives.    
• Navigating compliance and legal considerations in healthcare marketing.    
• The impact of AI on marketing and its potential in the healthcare sector.    
• The importance of collaboration between sales and marketing teams.    
• Advice for healthcare marketers: be adaptable, embrace calculated risks, and be persistent.      

In this episode, we interview Jessica Gibson, CEO and co-founder of Aerial Precision Medicine, about the company's innovative approach to precision medicine. Jessica discusses her journey from studying emergency medicine to leading a company that's using genetics and AI to transform the diagnosis and treatment of chronic diseases. She highlights the importance of addressing the root cause of diseases, the challenges of navigating the healthcare system, and Aerial's work in developing targeted therapies to improve patient outcomes.

Chapters/Timestamps:

• 00:00 - Introduction and Jessica Gibson's Background
• 08:50 - Ariel Precision Medicine and its Mission
• 21:25 - The Role of AI and Technology in Precision Medicine
• 31:54 - Addressing Challenges in Healthcare and Drug Development
• 40:09 - Marketing and Collaboration Strategies
• 47:04 - Jessica Gibson's Vision for the Future of Aerial Precision Medicine

Guest Information:

• Guest's Name: Jessica Gibson
• Guest's Title/Position: CEO and Cofounder
• Guest's Company/Affiliation: Aerial Precision Medicine
• Guest's Bio: Jessica Gibson is the CEO and co-founder of Aerial Precision Medicine. With a background in medicine and science, she transitioned into business and management to drive innovation in healthcare and improve patient outcomes.

Links and Resources:

• Aerial Precision Medicine Website: https://arielmedicine.com/
• Jessica Gibson LinkedIn: https://www.linkedin.com/in/jessica-gibson-80426124
• National Pancreas Foundation: https://nationalpancreasfoundations.org/
• Rebecca's Wish: https://rebeccaswish.org/
• Mission Cure: https://mission-cure.org/

Key Takeaways/Highlights:

• Jessica Gibson's journey from emergency medicine and gastroenterology research to leading Aerial Precision Medicine.
• Aerial Precision Medicine's focus on using genetics and AI to understand the root causes of chronic diseases.
• The challenges of the "diagnostic odyssey" for patients with digestive and metabolic diseases.
• How Aerial Precision Medicine's technology helps to streamline the diagnosis process and personalize treatment plans.
• The importance of data quality and human oversight in the use of AI in healthcare.
• Aerial Precision Medicine's approach to drug development, starting with a deep understanding of the disease.
• The company's emphasis on collaboration with healthcare providers, researchers, and pharmaceutical companies.
• Jessica Gibson's insights on leadership, company growth, and navigating the complexities of the healthcare industry.

In this episode, we interview Joe Banach, Director of Sales and Marketing at Next Step Robotics, about the innovative use of robotics in rehabilitation. Joe shares his unique career path from personal trainer and physical therapist to the health tech industry. He discusses Next Step Robotics' approach to rehabilitation, emphasizing patient contribution to movement and the importance of data-driven outcomes. Joe also provides insights into the challenges of marketing novel technology in the healthcare space and strategies for overcoming them.

Chapters/Timestamps:

• 00:00 - Introduction and Joe's Background
• 02:59 - Next Step Robotics and the AMBL Device
• 05:50 - The Role of Data in Therapy
• 09:02 - Sales and Marketing Strategies in Healthcare
• 12:06 - Challenges in Educating the Market

Guest Information:

• Guest's Name: Joe Banach
• Guest's Title/Position: Director of Sales and Marketing
• Guest's Company/Affiliation: Next Step Robotics
• Guest's Bio: Joe Banach is the Director of Sales and Marketing at Next Step Robotics. With a background as a physical therapist, Joe is dedicated to advancing rehabilitation through the use of innovative robotic technology and improving patient outcomes.

Links and Resources:

• Next Step Robotics Website: www.nextsteprobo.com
• LinkedIn: https://www.linkedin.com/in/joseph-banach-pt-dpt-ocs/
• Book Recommendation: The Sales Acceleration Formula by Mark Roberge
• Book Recommendation: Never Split The Difference by Chris Voss

Key Takeaways/Highlights:

• Joe Banach's unconventional journey from personal trainer to Director of Sales and Marketing.
• Next Step Robotics' AMBL device and its focus on patient-contributed movement.
• The importance of supplementing traditional therapy with robotic technology to increase dosage and improve outcomes.
• The role of neuroplasticity and cognitive engagement in effective rehabilitation.
• Using data and gamification to motivate patients and track progress.
• Challenges in educating the market and building trust for new rehabilitation technologies.
• Sales strategies for navigating long sales cycles and competing in the health tech industry.
• The impact of therapist turnover on the adoption of new technologies in rehab clinics.

Join host Heath Fletcher on The Healthy Enterprise as he explores how healthcare leaders and innovators are transforming the industry from the inside out. Whether you’re a provider, tech entrepreneur, marketing strategist, or industry executive, these conversations deliver actionable strategies, innovative solutions, and human-centered insights to help you grow, lead, and make a lasting impact.

This podcast was created and produced by Bullzeye Media Marketing. Let’s make something great together!